Performance Marketing Lead - PPC, SEO & CRO

Blacksmith Agency LLC; Pennsylvania; Remote; USD 90,000 - 150,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Performance Marketing Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid strategic and operational role invites you to join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure campaigns

Qualifications

• 4–7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console and keyword tools.
• Ability to craft and present strategic recommendations for clients and executives.
• Proven track record leading execution teams and ensuring deliverables quality.
• Strong analytical skills and rapid performance issue diagnosis.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC/SEO experience

Multi-channel strategy

Google Ads/GA4/GC

Strategic recommendations

Leading execution teams

Analytical skills

Tools

GA4

Google Ads

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Performance Marketing Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid strategic and operational role invites you to join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure campaigns