Remote Patient Engagement Product Manager

Lucem Health Inc.; Minneapolis (MN); On-site; USD 120,000 - 160,000; Full time

Job summary

Lucem Health Inc. seeks a Patient Engagement Product Manager to develop a comprehensive patient engagement capability within the Lucem Reveal platform, designing, building and deploying activation programs.

You will define requirements for targeted omnichannel campaigns using behavioral science and demographic data to motivate patients along the care path. You will partner with engineering, marketing and customer success to integrate EHR data, create audience segments, set KPIs, and ensure

Qualifications

• Bachelor’s degree with 7+ years of experience in health plan marketing, health system marketing, population health or CRM automation.
• Demonstrated success developing multi-modal marketing or engagement campaigns in a healthcare domain.
• Deep understanding of behavioral economics, segmentation, persona development, and data analysis.

Responsibilities

• Establish requirements and lead the vendor selection process for a HIPAA-compliant multichannel marketing hub.
• Map and build end-to-end patient engagement journeys across email, SMS and patient portal push notifications.
• Apply behavioral science to understand motivations, identify barriers, and design campaigns.
• Articulate data and integration requirements for highly segmented patient audiences.
• Partner with engineering and customer success to integrate EHR data and external data for targeting.
• Collaborate with marketing and customer success to author audience-appropriate content.
• Establish KPIs, monitor campaign performance, run A/B tests, and report metrics.
• Ensure compliance with TCPA, HIPAA, and carrier regulations; manage related registrations.
• Manage vendor relationships with CPaaS providers and the MMH vendor.

Skills

Omnichannel marketing

Behavioral science

Audience segmentation

SQL

Data analysis

Campaign management

Project management

Regulatory compliance

AI/automation mindset

Education

Bachelor’s degree in health marketing / health systems / CRM automation

Tools

Epic Cheers

Braze

Iterable

Salesforce

Job description

Lucem Health Inc. seeks a Patient Engagement Product Manager to develop a comprehensive patient engagement capability within the Lucem Reveal platform, designing, building and deploying activation programs.

You will define requirements for targeted omnichannel campaigns using behavioral science and demographic data to motivate patients along the care path. You will partner with engineering, marketing and customer success to integrate EHR data, create audience segments, set KPIs, and ensure