Remote Patient Acquisition Marketing Manager

Daymark Health Inc.; Boston (MA); Remote; USD 115,000 - 140,000; Full time

Job summary

Daymark Health is seeking a Patient Marketing Manager to own day-to-day patient engagement campaigns, educate audiences about Daymark, and drive enrollment across channels. You will craft patient- and provider-facing content, work with the enrollment team, and own the marketing calendar to ensure timely, compliant communications.

The role requires a strong writer with a POV, experience in lifecycle campaigns, and fluency in marketing automation; remote work is supported and compensation reflects

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
• 4-7 years of progressive marketing experience, with B2C experience preferred.
• Portfolio of writing samples (emails, SMS, landing pages, brochures, scripts).
• Experience building and deploying lifecycle campaigns in marketing platforms with segmentation & A/B testing.
• Experience running multichannel campaigns across email, SMS, direct mail, print with measurable impact.
• CRM familiarity (Salesforce preferred) and data-driven decision making.
• Knowledge of consent/communication compliance (HIPAA, TCPA, CAN-SPAM).
• Strong project-management and cross-team collaboration skills.
• Experience using AI tools in marketing workflows.

Responsibilities

• Develop and execute multichannel campaigns spanning print, email, SMS, direct mail, out-of-home, and digital.
• Write patient- and provider-facing content—emails, brochures, landing pages, scripts.
• Partner with enrollment team to provide messaging and campaigns for prospective patients.
• Own the patient marketing calendar and deploy campaigns across platforms.
• Operate marketing automation platforms and CRMs to deliver targeted communications.
• Continuously A/B test and optimize campaigns and analyze performance.

Skills

Independent writer

Creative thinker

Multichannel campaigns

Marketing automation

Data-driven

Self-starter

Collaborative

Mission-driven

Education

Bachelor's degree in Marketing/related field

Tools

Braze

Salesforce Marketing Cloud

HubSpot

Job description

Daymark Health is seeking a Patient Marketing Manager to own day-to-day patient engagement campaigns, educate audiences about Daymark, and drive enrollment across channels. You will craft patient- and provider-facing content, work with the enrollment team, and own the marketing calendar to ensure timely, compliant communications.

The role requires a strong writer with a POV, experience in lifecycle campaigns, and fluency in marketing automation; remote work is supported and compensation reflects