Remote Partner Marketing & GTM Lead

The Channel Company; United States; Remote; USD 60,000 - 80,000; Full time

Benefits offered by this job

100% remote

Flexible hours

Health benefits

Job summary

The Channel Company is seeking a strategic Partner Marketing Manager to lead partner-driven marketing initiatives that accelerate go-to-market success and revenue growth. This role blends partner enablement, MDF-funded campaigns, and cross-ecosystem marketing orchestration.

You will advise partners on GTM strategies, activate MDF investments, and enable marketing through internal platforms and external agencies. This is a fully remote, full-time opportunity in the United States.

Qualifications

• 3+ years of hands-on marketing experience focusing on partner marketing.
• Experience managing MDF programs and ROI measurement.
• Proven go-to-market strategy experience with partners or ecosystems.
• Background in B2B, technology, or agency settings.
• Strong analytical mindset with ability to translate data into insights.
• Excellent communicator able to influence partners and internal stakeholders.
• Highly organized with the ability to manage multiple partners and campaigns.
• Proficient in Excel, PowerPoint, and Outlook.

Responsibilities

• Lead partner led marketing and GTM strategies with partners.
• Own campaign execution end-to-end including demand generation.
• Manage MDF programs across assigned partners and ROI measurement.
• Translate strategy into clear marketing plans and enablement materials.
• Coordinate with agencies to deliver MDF campaigns at scale.
• Provide ongoing marketing advisory and performance reviews.
• Track results and optimize strategies based on data.
• Deliver training on platforms and tools to improve execution.

Skills

Partner marketing

Demand generation

Campaign execution

Go-to-market strategy

Data analysis

Communication

Organization

Tools

Microsoft Excel

PowerPoint

Outlook

Job description

The Channel Company is seeking a strategic Partner Marketing Manager to lead partner-driven marketing initiatives that accelerate go-to-market success and revenue growth. This role blends partner enablement, MDF-funded campaigns, and cross-ecosystem marketing orchestration.

You will advise partners on GTM strategies, activate MDF investments, and enable marketing through internal platforms and external agencies. This is a fully remote, full-time opportunity in the United States.