Remote Part-Time Paid Media Strategist

Staffmark Group; Sycamore (IL); Remote; USD 34,000 - 55,000; Part time

Job summary

Digital People is seeking a Part-time Paid Media Specialist to support three brands by managing and optimizing paid campaigns across Google Ads, YouTube, and social platforms. This remote role requires aligning with CST or EST time zones and 20–30 hours weekly.

You will analyze data to inform strategy, set up campaigns, manage budgets up to $250k/year, and collaborate with internal teams to maximize ROAS.

Qualifications

• Bachelor's degree in marketing, advertising, communications, or related field.
• 1–2 years experience with Retail Media Networks including The Home Depot and Amazon.
• 2–5 years experience managing paid media on multiple platforms including Meta, LinkedIn, StackAdapt, Google Ads, YouTube, trade media.
• Experience managing budgets up to $250k/year.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Must be able to travel within the US or abroad on occasion.
• Flexible to work part-time schedule (3 days a week).

Responsibilities

• Campaign creation and execution: Set up paid advertising campaigns on platforms like Google Ads, YouTube, Facebook Ads, LinkedIn Ads, Stack Adapt, etc.
• Paid media project management: Prepare ad specs and timelines for developing creative with internal clients and media partners.
• Audience targeting: Develop targeting strategies using data insights for internal client review.
• Optimization and A/B testing: Optimize campaigns by adjusting bids, creatives, and targeting; conduct A/B tests to identify best variations.
• Data integration and tracking: Implement tracking codes and pixels to measure performance.
• Data analysis and reporting: Monitor metrics and generate detailed action reports for stakeholders.
• Collaboration with cross-functional teams: Work with division marketing teams to implement paid media strategies.

Skills

Retail media networks

Paid media management

Data interpretation

Microsoft Office

Education

Bachelor's degree in marketing/advertising/communications

Tools

Google Ads

YouTube

Facebook Ads

LinkedIn Ads

StackAdapt

Job description

Digital People is seeking a Part-time Paid Media Specialist to support three brands by managing and optimizing paid campaigns across Google Ads, YouTube, and social platforms. This remote role requires aligning with CST or EST time zones and 20–30 hours weekly.

You will analyze data to inform strategy, set up campaigns, manage budgets up to $250k/year, and collaborate with internal teams to maximize ROAS.