Remote Paid Social Strategist — Drive Growth & LTV

Tinuiti; California City (CA); Remote; USD 80,000 - 95,000; Full time

Benefits offered by this job

Unlimited PTO

Healthcare

Retirement

Perks and Wellness

Parental Leave

Learning and Development

Job summary

Tinuiti, the largest independent full-funnel marketing agency in the U.S., is seeking a Paid Social Strategist to plan and optimize full-funnel campaigns across Meta, TikTok, Pinterest, Snapchat, and more. You will use Bliss Point insights to drive spend where it performs, collaborating with Creative, Analytics, Product/Bliss Point, and Client Leadership in your Pod.

The role emphasizes data-driven testing, holdout and lift experiments, and scaling winning ideas while keeping waste low.

Qualifications

• 5+ years managing Paid Social across Meta and TikTok; Pinterest, Snapchat, or Reddit is a plus.
• Hands-on with Meta Advantage+/value optimization/CAPI; TikTok Smart Performance; Pinterest Performance+; audience design; creative testing.
• Technical: Comfortable with GA4 and platform analytics; connect media to revenue, CAC, and LTV.
• Communication and collaboration: senior stakeholder-ready storytelling; influence across functions; client-facing presence.

Responsibilities

• Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty.
• Set expectations with clients, explain options and trade-offs, and report results in plain language tied to business impact.

Skills

Paid Social

Meta

TikTok

GA4

Analytics

Client facing

Tools

Meta Ads Manager

CAPI

TikTok Ads

Pinterest Ads

Job description

Tinuiti, the largest independent full-funnel marketing agency in the U.S., is seeking a Paid Social Strategist to plan and optimize full-funnel campaigns across Meta, TikTok, Pinterest, Snapchat, and more. You will use Bliss Point insights to drive spend where it performs, collaborating with Creative, Analytics, Product/Bliss Point, and Client Leadership in your Pod.

The role emphasizes data-driven testing, holdout and lift experiments, and scaling winning ideas while keeping waste low.