Remote Paid Media Strategy Lead for PPC & SEO

Blacksmith Agency LLC; United States; Remoto; USD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Blacksmith Agency is expanding its marketing practice and seeking a Paid Media Account Strategist to lead strategy and performance across paid search, paid social, SEO, and conversion optimization. This senior role blends analysis with client leadership and cross-functional coordination.

You will join sales calls, guide roadmaps, and oversee internal and external specialists to deliver measurable outcomes for a diverse client portfolio.

Competenze

• 4–7 years in PPC, SEO or multi-channel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console.
• Ability to craft strategic client recommendations.
• Proven track record managing execution teams.
• Strong analytical skills to diagnose performance issues quickly.

Mansioni

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope and pitch technical recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Conoscenze

PPC

SEO

Multi-channel

Analytics

Communication

Strumenti

Google Ads

GA4

Google Search Console

Keyword research tools

Descrizione del lavoro

Blacksmith Agency is expanding its marketing practice and seeking a Paid Media Account Strategist to lead strategy and performance across paid search, paid social, SEO, and conversion optimization. This senior role blends analysis with client leadership and cross-functional coordination.

You will join sales calls, guide roadmaps, and oversee internal and external specialists to deliver measurable outcomes for a diverse client portfolio.