Remote Paid Media & Lead Gen Specialist

Fusable; United States; Hybrid; USD 55,000 - 68,000; Full time

Benefits offered by this job

Remote work opportunities

Generous PTO

Casual dress environment

Fitness reimbursement

Event discounts

Job summary

Fusable is seeking a Digital Acquisition Specialist to design, launch, and optimize paid media campaigns for external clients and internal Data brands. You will collaborate with cross-functional teams to deliver cost-efficient, results-driven campaigns across Google Ads, Meta, LinkedIn, and programmatic channels.

The role requires 2-4 years of paid media experience, strong analytical skills, and proficiency in HubSpot and Salesforce for lead tracking and attribution.

Qualifications

• 2-4 years of paid media experience across one or more platforms including Google Ads, Meta, LinkedIn, programmatic, display, or video advertising.
• Ability to independently manage paid media campaigns for external clients, including client communication, reporting, and performance accountability.
• Understanding of campaign setup, optimization, audience targeting, and performance measurement.
• Knowledge of tracking, attribution, pixels, and conversion measurement.

Responsibilities

• Build, launch, manage, and optimize paid media campaigns across search, social, display, video, and programmatic platforms for external client accounts and internal Data brands.
• Independently manage assigned campaigns while ensuring quality, accuracy, and timely delivery.
• Monitor campaign performance and identify opportunities to improve KPIs including CTR, CPC, CPA, and conversion rate.
• Develop basic strategic recommendations and optimization insights across client and internal programs.
• Collaborate with Account Services to support client goals and with Data/Marketing teams to support internal lead-generation goals.
• Maintain campaign tracking, tagging, audience targeting, and conversion measurement requirements.
• Participate in reporting analysis and communicate performance updates to internal stakeholders.

Skills

Paid media

HubSpot

Salesforce

Excel

Communication

Analytics

Education

Bachelor's degree in Business

Tools

Google Tag Manager

GA4

Asana

StackAdapt

HubSpot

Job description

Fusable is seeking a Digital Acquisition Specialist to design, launch, and optimize paid media campaigns for external clients and internal Data brands. You will collaborate with cross-functional teams to deliver cost-efficient, results-driven campaigns across Google Ads, Meta, LinkedIn, and programmatic channels.

The role requires 2-4 years of paid media experience, strong analytical skills, and proficiency in HubSpot and Salesforce for lead tracking and attribution.