Remote Neurology Patient Marketing Director – Becker MD

Servier; Boston (MA); Hybrid; USD 251,000 - 307,000; Full time

Benefits offered by this job

Short-Term incentives

Long-Term incentives

Medical, dental, vision

401(k)

Flexible time off

Life and disability insurance

Recognition programs

Job summary

Servier in the U.S. is a Boston-based biopharmaceutical company launching a first-in-class Becker muscular dystrophy program. As Senior Director of Patient Marketing, you will lead patient and caregiver engagement, crafting omnichannel campaigns that transform disease awareness and drive diagnosis and treatment initiation.

You will partner with Advocacy, Services, and cross-functional teams to deliver an integrated patient journey and foster long-term engagement with the community.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 10+ years pharmaceutical/biotech marketing experience.
• 7+ years patient or consumer marketing experience.
• Demonstrated success launching specialty or rare disease products.
• Rare disease and neurology experience strongly preferred.
• Strong understanding of patient advocacy organizations and patient services.
• Demonstrated experience in developing disease awareness campaigns and patient education strategies.
• Proven agency and budget management experience.
• Strong understanding of promotional compliance.
• Demonstrate excellent verbal and written communication skills.

Responsibilities

• Architect the overarching patient marketing vision from pre-launch through lifecycle.
• Direct end-to-end development and execution of disease state campaigns.
• Formulate differentiated patient value propositions for Becker patients.
• Champion the patient journey and optimize the care continuum.
• Orchestrate omnichannel engagement with Digital Marketing.
• Scale patient ambassador initiatives and advocate partnerships.
• Oversee educational resources and patient advocacy alliances.
• Drive measurement and ROI through KPIs and budget governance.

Skills

Pharma marketing

Patient marketing

Budget management

Promotional compliance

Communication skills

Education

Bachelor's degree

MBA

Job description

Servier in the U.S. is a Boston-based biopharmaceutical company launching a first-in-class Becker muscular dystrophy program. As Senior Director of Patient Marketing, you will lead patient and caregiver engagement, crafting omnichannel campaigns that transform disease awareness and drive diagnosis and treatment initiation.

You will partner with Advocacy, Services, and cross-functional teams to deliver an integrated patient journey and foster long-term engagement with the community.