Remote Multifamily Marketing Lead

Collective Residential; Atlanta (GA); Hybrid; USD 65,000 - 85,000; Full time

Benefits offered by this job

401K matching

Health insurance

Dental insurance

Vision insurance

Flexible PTO

Job summary

Collective Residential is a property management platform seeking a seasoned marketing leader to own the portfolio-wide marketing calendar, content creation, and website direction. You will drive campaigns, ensure data integrity, and coordinate across several operating companies while working remotely or in a hybrid setup with primary bases in Atlanta or Charlotte.

The role requires extensive multifamily marketing experience, hands-on content skills, and strong vendor management.

Qualifications

• Five or more years in marketing with ownership of results.
• Multifamily experience with lease-up dynamics, traffic, conversion, ILS economics.
• Ability to manage yourself across several operating companies, remote work.
• Digital fluency: paid search and social, SEO, reputation management, lead attribution.
• ILS and syndication experience: feed management, listing optimization.
• Website development & ongoing management: design direction, IA, content standards; directing vendors; building pages.
• Hands-on content skills: write property copy, manage a photo set, Canva/Creative Cloud.
• Proptech judgment: CRM, leasing AI, reputation tools, analytics.
• Experience working with creatives and communications people: briefing a designer, scoping agencies.
• A point of view and willingness to argue for standards.

Responsibilities

• Own the marketing calendar for a group of portfolio companies and execute it across lease-ups, renewals, promotions.
• Create, produce and review content: social, property copy, listings, templates; ensure Fair Housing compliance.
• Audit listing accuracy, UTMs, call tracking, review monitoring and close findings.
• Lead website development and direction across the portfolio; set standards and oversee vendors.
• Develop onsite team templates, playbooks, and training for site teams.
• Assess new buildings and companies; determine what to adapt or preserve.

Skills

Marketing leadership

Multifamily marketing

Digital marketing

Content creation

Website management

Vendor management

Analytics

Attribution

Creative briefing

Strategic planning

Communication

Tools

CRM

Leasing AI

Reputation tools

Call tracking

Web analytics

Job description

Collective Residential is a property management platform seeking a seasoned marketing leader to own the portfolio-wide marketing calendar, content creation, and website direction. You will drive campaigns, ensure data integrity, and coordinate across several operating companies while working remotely or in a hybrid setup with primary bases in Atlanta or Charlotte.

The role requires extensive multifamily marketing experience, hands-on content skills, and strong vendor management.