Remote Media Specialist: Planning & Optimization

KW2; Madison (WI); On-site; USD 45,000 - 70,000; Full time

Job summary

KW2 is seeking a Media Coordinator to support digital and traditional media buying activities. You will collaborate with the media department to initiate, implement, optimize, and report on media plans. The role emphasizes research, campaign setup, and performance analytics.

Ideal candidates have strong organizational skills, attention to detail, and proficiency with Microsoft Office 365. This role is remote and available to U.S.

Qualifications

• Bachelor’s degree in marketing or communications preferred.
• Strong attention to detail and organizational skills.
• Proactive in seeking additional tasks and responsibilities.
• Proficient in Microsoft Office 365 suite and Excel.

Responsibilities

• Collaborate with digital and traditional media planners/buyers to support all media functions.
• Provide research support for media plans and campaign thinking.
• Assist in planning, pre-campaign ideation and optimization across media channels.
• Support digital media buys and reporting in platforms like Google Ads and social media.
• Create and review analytics reports and pull data for insights.
• Upload and manage digital campaigns and coordinate media buys across channels.
• Coordinate with accounting to annotate invoices and monitor for missing invoices.
• Monitor weekly/monthly media budgets to ensure full buy delivery and optimize where possible.

Skills

Office 365

Detail-oriented

Communication

Time management

Analytical thinking

Problem solving

Education

Bachelor’s degree in marketing or communications preferred

Tools

Microsoft Office 365 (Word, PowerPoint, Outlook, Excel)

Job description

KW2 is seeking a Media Coordinator to support digital and traditional media buying activities. You will collaborate with the media department to initiate, implement, optimize, and report on media plans. The role emphasizes research, campaign setup, and performance analytics.

Ideal candidates have strong organizational skills, attention to detail, and proficiency with Microsoft Office 365. This role is remote and available to U.S.