Remote Marketing Systems Architect

Linda Werner & Associates, Inc.; Oregon (WI); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Health savings account

Life insurance

Paid time off

Vision insurance

Job summary

Linda Werner & Associates, Inc. seeks an experienced Marketing Manager to build scalable messaging systems and enablement workflows across a large marketing organization. You will translate strategy into reusable frameworks, documentation, and measurement systems to keep messaging consistent and high quality.

This role sits at the intersection of strategy, systems, AI enablement, and cross functional collaboration, with a focus on scalable infrastructure rather than pure content production.

Qualifications

• Experience building or scaling marketing systems, messaging frameworks, enablement programs, or content platforms within a complex organization.
• Strong systems thinking, framework design, and pattern recognition skills.
• Experience translating high level strategy into practical, repeatable processes and guidance.
• Demonstrated ability to influence and drive adoption across cross functional teams without direct authority.
• Experience partnering with engineering or technical teams to build scalable solutions.
• Experience defining success metrics and using data to drive continuous improvement.
• Hands on experience using AI to improve scale, efficiency, and consistency.
• Strong cross functional communication, collaboration, and problem solving skills.
• Previous experience working within Meta.

Responsibilities

• Own the structure, templates, standards, and lifecycle of core messaging documentation.
• Build scalable messaging frameworks that serve as reliable sources of truth across teams.
• Establish standards for messaging components, metadata, tagging, versioning, and usage.
• Ensure messaging resources are modular, reusable, and structured for AI enabled workflows.
• Partner with positioning and strategy leads to translate strategic direction into practical frameworks.
• Design and standardize go to market enablement frameworks across product portfolios and key initiatives.
• Define reusable components including pitch frameworks, proof points, messaging guidance, and usage standards.
• Establish guidance around messaging consistency versus audience/channel adaptability.
• Help downstream marketing teams adopt and effectively use established messaging systems.
• Develop AI ready workflows that reinforce messaging standards and guardrails.
• Use AI to improve speed, scalability, reuse, and consistency of marketing workflows.
• Partner with engineering teams to build scalable solutions and monitor AI workflows.
• Monitor quality and identify risks within AI assisted messaging workflows.
• Define success metrics for messaging adoption, reach, reuse, and effectiveness.
• Establish measurement approaches using qualitative and quantitative signals.
• Identify gaps or opportunities to improve messaging resources.
• Use data to continuously improve systems, standards, and enablement.
• Partner across Marketing, Product Marketing, Engineering, Analytics, Operations, and others.
• Drive adoption of new systems and processes across teams without direct authority.
• Establish governance standards, escalation paths, and quality controls.
• Serve as SME for scalable marketing and messaging systems.

Skills

Marketing systems design

Cross-functional collaboration

AI-enabled marketing workflows

Influence without authority

Strategic messaging for scale

Documentation and enablement

Job description

Linda Werner & Associates, Inc. seeks an experienced Marketing Manager to build scalable messaging systems and enablement workflows across a large marketing organization. You will translate strategy into reusable frameworks, documentation, and measurement systems to keep messaging consistent and high quality.

This role sits at the intersection of strategy, systems, AI enablement, and cross functional collaboration, with a focus on scalable infrastructure rather than pure content production.