Remote Marketing Specialist, Vertical Growth & Campaigns

null; United States; Remote; USD 20,088 - 24,552; Full time

Benefits offered by this job

Monthly compensation: 1800–2200 USD

Apple MacBook and monitor provided

Music subscription paid

Cell plan coverage

Wellness budget

Career development budget

18 days PTO + holidays

Birthday off

Parental leave

Job summary

Keycafe is seeking a Remote Marketing Coordinator to join our global marketing team. You will own a specific vertical, build a marketing playbook from scratch, and execute campaigns across email, social, blogs, paid media, webinars, and more to identify growth levers for your industry.

You’ll craft high-quality content, manage email programs, and grow social media presence while collaborating with cross-functional teams to align messaging and optimize performance.

Qualifications

• 2+ years of experience in marketing, content creation, or sales enablement.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Fluent English speaker and writer (business professional level).
• Excellent copywriting and content creation skills.
• Proficiency in CRM and marketing automation platforms.
• Experience with email marketing and newsletter development.
• Familiarity with SEO principles and analytics tools (Google Analytics, Semrush is a bonus).
• Experience using ChatGPT and other AI tools to enhance marketing outputs.
• Strong organizational skills and attention to detail.
• A creative mindset and results-driven attitude.
• Fluent in German.

Responsibilities

• Become a subject matter expert in a specific vertical (hospitality, automotive, etc.).
• Develop and execute integrated marketing campaigns (email, blog, paid ads, webinars, podcasts, etc.).
• Write compelling, high-quality content in professional business English for blogs, websites, and newsletters.
• Create targeted email marketing campaigns tailored to different industries and buyer personas.
• Manage and grow social media presence across platforms.
• Produce webinars and podcasts to support awareness and lead generation.
• Analyze market trends and customer data to uncover new opportunities.
• Coordinate and support marketing events and industry partnerships.
• Track, measure, and report on campaign performance to optimize future effort.
• Collaborate with cross-functional teams to align on messaging and ensure campaign success.
• Stay current with best practices in digital marketing, automation tools, and analytics.

Skills

Marketing experience

Copywriting

Content creation

Sales enablement

AI tools usage

Organizational skills

German language proficiency

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM platforms

Marketing automation tools

Email marketing tools

Google Analytics

Semrush

ChatGPT

Job description

Keycafe is seeking a Remote Marketing Coordinator to join our global marketing team. You will own a specific vertical, build a marketing playbook from scratch, and execute campaigns across email, social, blogs, paid media, webinars, and more to identify growth levers for your industry.

You’ll craft high-quality content, manage email programs, and grow social media presence while collaborating with cross-functional teams to align messaging and optimize performance.