REMOTE: Marketing Operations Manager-Marketo

Marrina Decisions; Oregon; Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Health benefits

Paid vacation

Paid holidays

Paid sick time

Ongoing training

Job summary

Marrina Decisions is seeking a Marketing Automation Specialist to own and optimize Marketo-driven programs, integrate Salesforce, and manage end-to-end lead lifecycle. You will partner with marketing and technical teams to deliver scalable campaigns and data-driven insights.

The role requires 3–5 years of Marketo experience and 2–3 years of Salesforce experience, with strong program management skills and a proactive, collaborative mindset.

Qualifications

• 3–5 years of Marketo experience
• 2–3 years of Salesforce experience
• Program and project management skills are a MUST
• Strong understanding of lead management, routing and lifecycle
• Data-driven mindset with dashboards and reporting skills
• Able to work in fast-paced, matrixed environments
• Customer orientation and collaboration with cross-functional teams

Responsibilities

• Collaborate with multiple groups to manage expectations
• Hands-on Marketo and SFDC best practices
• Oversee lead management, routing and lifecycle across campaigns
• Develop scalable marketing programs and optimize technologies
• Review program requirements and track email campaigns and programs
• Provide data-driven recommendations to marketing and technical teams
• Ensure data health and quality across large datasets
• Monitor KPIs, dashboards, and escalate when action is needed
• Manage lead quality, lead scoring and routing in Marketo
• Assess ad hoc analytics requests and determine best approach
• Advise on data requirements for analyses
• Visualize findings for stakeholders with clear implications

Skills

Marketo

Lead management

Lead routing

Lead scoring

Salesforce

Data visualization

Dashboards

Marketing automation

Program management

Team collaboration

Tools

Marketo

Salesforce

Job description

We are looking for responsible Marketing Enthusiast who is an expert in building programs and managing the systems required to generate consistent inbound lead traffic. The ideal candidate will utilize Marketo to its fullest potential, employing any and all the features available to load the top of the funnel and must know SFDC integration part as well.Candidates must be U.S. Citizen or able to work in the US without corporate sponsorship! This is for one of our premium clients and you can get a chance to work with most brilliant and innovative teams and if onsite you get to work in the best work environment and workplace in the Bay Area.

Responsibilities:

• Great teamwork and ability manage expectations from multiple groups.
• Collaborative and hands on best practices of Marketo and SFDC
• Must have excellent understanding on Lead Management, Lead Routing, Life-cycle Management
• Must have strategic approach considering optimization and scalability in the technologies in Marketing industry
• Work with team to review program requirements and identify areas of optimization, update progress on email marketing campaign and programs
• Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals
• Must have experience with managing large sets of data. Maintaining good data health and quality
• Maintain pulse of key performance metrics, dashboards and flag leadership when action is required
• Manage Lead Quality, Lead Scoring and Lead Routing in Marketo
• Assess ad hoc analytic project requests and determine the best approach and team members to support.
• Advise marketing operations functions on data requirements necessary to perform desired analysis
• Ensure that data findings are appropriately visualized in a way that will resonate with stakeholders and clearly highlight implications

Must Haves:

• Must be able to work in a fast paced environment matrixed organization
• Program and project management skill is MUST
• 3-5 years of Marketo Experience with 2-3 years of Salesforce Experience
• Must be self motivated , passionate about Marketing Automation and enjoys learning and growing
• Team player
• Hands-on experience with dashboard and reporting. Must be able to create awesome slides for executive review
• Lead nurturing and Lead scoring good to have

Marrina Decisions is an Equal Opportunity Employer

Marrina Decisions offers Health Benefits, Paid Vacation, Paid Holidays, Paid Sick Time,Ongoing Training programs and opportunity to learn and grow in this MarTech world.

Compensation

Compensation Range: $80,000 - $120,000 annually

This posted range represents our good-faith estimate for this remote role at the time of posting, in compliance with applicable state and local laws including California, Colorado, New York, and Washington.

Final compensation will depend on various factors such as the candidate's location, experience, qualifications, and alignment with internal compensation equity. Offers typically fall within the lower to mid-point of the posted range for most candidates.

This role may also be eligible for performance bonuses, and a comprehensive benefits package.