REMOTE: Marketing Operations Manager-Marketo

ShowMeLeads Inc; Boston (MA); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Marketing Enthusiast to drive inbound lead generation using advanced marketing automation tools. In this role, you'll leverage Marketo and Salesforce to enhance lead management strategies, ensuring data health and quality while collaborating with dynamic teams. Your expertise will be crucial in optimizing marketing programs and providing data-driven insights to support business goals. This position offers a chance to work in a fast-paced environment with opportunities for professional growth and development in the MarTech landscape. If you're passionate about marketing automation and eager to make an impact, this is the perfect opportunity for you.

Benefits

Health Benefits

Paid Vacation

Paid Holidays

Paid Sick Time

Ongoing Training Programs

Qualifications

• 3-5 years of experience with Marketo and 2-3 years with Salesforce.
• Strong project management and teamwork skills are essential.

Responsibilities

• Manage lead quality, scoring, and routing in Marketo.
• Collaborate with teams to optimize email marketing campaigns.

Skills

Marketing Automation

Lead Management

Project Management

Data Analysis

Team Collaboration

Tools

Marketo

Salesforce (SFDC)

Job description

We are looking for a responsible Marketing Enthusiast who is an expert in building programs and managing the systems required to generate consistent inbound lead traffic. The ideal candidate will utilize Marketo to its fullest potential, employing any and all the features available to load the top of the funnel and must know SFDC integration part as well.

Candidates must be U.S. Citizens or able to work in the US without corporate sponsorship! This is for one of our premium clients and you can get a chance to work with the most brilliant and innovative teams, and if onsite, you get to work in the best work environment and workplace in the Bay Area.

Responsibilities:

• Great teamwork and ability to manage expectations from multiple groups.
• Collaborative and hands-on best practices of Marketo and SFDC.
• Must have excellent understanding of Lead Management, Lead Routing, Life-cycle Management.
• Must have a strategic approach considering optimization and scalability in the technologies in the Marketing industry.
• Work with the team to review program requirements and identify areas of optimization, updating progress on email marketing campaigns and programs.
• Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals.
• Must have experience managing large sets of data, maintaining good data health and quality.
• Maintain pulse of key performance metrics, dashboards and flag leadership when action is required.
• Manage Lead Quality, Lead Scoring, and Lead Routing in Marketo.
• Assess ad hoc analytic project requests and determine the best approach and team members to support.
• Advise marketing operations functions on data requirements necessary to perform desired analysis.
• Ensure that data findings are appropriately visualized in a way that will resonate with stakeholders and clearly highlight implications.

Must Haves:

• Must be able to work in a fast-paced, matrixed organization.
• Program and project management skills are a MUST.
• 3-5 years of Marketo Experience with 2-3 years of Salesforce Experience.
• Must be self-motivated, passionate about Marketing Automation, and enjoy learning and growing.
• Team player.
• Hands-on experience with dashboard and reporting. Must be able to create awesome slides for executive review.
• Lead nurturing and Lead scoring are good to have.

Marrina Decisions is an Equal Opportunity Employer.

Marrina Decisions offers Health Benefits, Paid Vacation, Paid Holidays, Paid Sick Time, Ongoing Training programs, and opportunities to learn and grow in this MarTech world.