Remote Marketing Manager - Strategy & Campaigns

Defense Logistics Agency; Tracy (CA); Remote; USD 80,000 - 100,000; Full time

Job summary

Defense Logistics Agency seeks a Marketing Policy Specialist to lead the development and execution of market research, analysis and marketing plans for MWR programs. You will set priorities, create long- and short-range operation plans, and guide the promotion of services to internal and external customers.

The role emphasizes evaluating performance against goals, identifying customer needs, and directing staff in advertising, campaigns and publications.

Qualifications

• Demonstrated experience in developing market research programs and data analysis.
• Experience with marketing operations and economic principles.
• Master's degree in marketing or closely related field required or strongly preferred.

Responsibilities

• Formulates and implements marketing policy and procedures for MWR programs and directs market research activities.
• Develops long- and short-range marketing operation plans and evaluates progress toward goals.
• Develops sales and promotional strategies, materials and campaigns for customer outreach.
• Assists program managers in developing internal marketing and customer service training.
• Directs staff in advertising, event marketing, promotions, and publication development.

Skills

Market research

Data analysis

Marketing

Strategic planning

Education

Master's degree in marketing or closely related field

Tools

Website management

Graphic design software

Job description

Defense Logistics Agency seeks a Marketing Policy Specialist to lead the development and execution of market research, analysis and marketing plans for MWR programs. You will set priorities, create long- and short-range operation plans, and guide the promotion of services to internal and external customers.

The role emphasizes evaluating performance against goals, identifying customer needs, and directing staff in advertising, campaigns and publications.