Remote Marketing Intern: Growth & Events

Workiva, Inc.; United States; On-site; USD 24,000 - 34,000; Full time

Benefits offered by this job

401(k) match

Paid sick leave

Remote internship option

Job summary

Workiva, Inc. is offering a Marketing Intern role designed to give hands-on experience across campaign execution, analytics, content creation, events, partner marketing, and growth initiatives.

The position is primarily remote with optional hybrid work near office hubs. It provides exposure to Salesforce/Marketo data practices, audience segmentation, lifecycle automation, and content strategy while supporting multiple teams including Marketing Operations, Marketing Pro Groups, and Event

Qualifications

• Currently enrolled in a degree‑seeking program, preferably in Marketing, Advertising, Business, Communications, or a related field of study

Responsibilities

• Maintain data integrity in Salesforce and Marketo
• Perform in-depth analysis measuring marketing campaign effectiveness
• Build audience segmentations with Product Marketing
• Contribute to lifecycle and automation functions of marketing
• Assist with lead acquisition
• Utilize spreadsheet software to run matching and lookup functions to normalize accounts
• Help maintain marketing reports and documentation
• Analyze and identify optimization areas (e.g., search trends, visitor engagement, conversion, user interaction)
• Create and implement actionable plans and recommendations for improving website visitor experience
• Conduct a website content audit, including brand voice, SEO optimization, and governance
• Work in A/B and multivariate testing methodology
• Develop, launch, and measure the success of web content for integrated marketing campaigns
• Research, plan, and execute venue selection, collateral, and workshop/event logistics
• Assist with managing vendor relationships and supporting program operations within budget guidelines
• Execute marketing activities to promote Pro Group initiatives and workshops
• Ingest and organize data from Pro Group-specific sources (e.g., On24, Higher Logic, Credly, Hootsuite, Qualtrics)
• Support the development of the annual member feedback survey and analyze results to provide insights
• Build and maintain event registration pages
• Support project management in Monday.com to track event deliverables
• Assist with event preparation decks and attendee communications
• Create name badges and update event calendars
• Provide logistical and administrative support for upcoming events

Job description

Workiva, Inc. is offering a Marketing Intern role designed to give hands-on experience across campaign execution, analytics, content creation, events, partner marketing, and growth initiatives.

The position is primarily remote with optional hybrid work near office hubs. It provides exposure to Salesforce/Marketo data practices, audience segmentation, lifecycle automation, and content strategy while supporting multiple teams including Marketing Operations, Marketing Pro Groups, and Event