REMOTE: Marketing Business Operations & Analyst

ZipRecruiter; Pittsburgh (Allegheny County); Remote; USD 75,000 - 87,000; Full time

Job summary

ZipRecruiter is seeking a highly analytical Marketing Business Operations & Analyst to join their data and marketing analytics team. In this role, you'll provide actionable insights, leverage SQL and marketing automation tools to drive strategic decisions, and collaborate across teams to enhance data management and reporting.

Benefits

Health Benefits

Paid Vacation

Paid Holidays

Paid Sick Time

Ongoing Training programs

Qualifications

• 2+ years of experience as a Business Intelligence Analyst or similar role.
• Hands-on experience with marketing automation and CRM systems.
• Proficiency in data visualization tools.

Responsibilities

• Analyze business operations, trends, and customer behavior.
• Develop and maintain dashboards and reports.
• Collaborate with marketing teams to analyze campaigns.

Skills

Analytical thinking

Attention to detail

Communication skills

Data management

Market analysis

Education

Bachelor's or Master's degree in Business Analytics, Data Science, Marketing, Computer Science

Tools

SQL

Excel

Power BI

Tableau

Google Data Studio

Marketo

Salesforce

Job description

Job DescriptionJob DescriptionSalary: $ 75000

Job Summary:

We are looking for a highly analytical and detail-oriented Marketing Business Operations & Analyst to join our data and marketing analytics team. The ideal candidate will combine business acumen with strong data management skills to provide actionable insights that drive strategic decisions. You will work with large datasets, develop reports and dashboards, and support marketing, sales, and executive teams through data-driven recommendations. Experience with SQL, marketing automation tools like Marketo, CRM platforms such as Salesforce, and email marketing analytics is essential.

Key Responsibilities:

Data Analysis & Business Intelligence

• Analyze business operations, industry trends, and customer behavior to generate actionable insights.
• Develop and maintain BI dashboards and reports to support strategic planning and operational execution.
• Query data repositories using SQL and BI tools to produce standard and ad hoc reports for business units.

Marketing & Email Campaign Analytics

• Collaborate with marketing teams to analyze email marketing campaigns, lead performance, and customer segmentation.
• Leverage Marketo and Salesforce to monitor and optimize lead scoring, routing, and campaign impact across channels.
• Assess marketing and sales funnel metrics to recommend improvements in campaign targeting and conversion.

Data Management & Reporting

• Manage and ensure the integrity of large datasets across internal systems.
• Develop and maintain processes for data cleaning, deduplication, validation, and enrichment.
• Create visually engaging dashboards and presentations that simplify complex findings for technical and non-technical audiences.

Cross-Functional Collaboration

• Partner with stakeholders across marketing, sales, product, and analytics teams to gather business requirements.
• Provide technical support and BI expertise to end-users for tools, reports, and systems.
• Maintain timely flow of business intelligence information to internal customers and executives.

Required Skills & Experience:

• Bachelor's or Masters degree in Business Analytics, Data Science, Marketing, Computer Science, or a related field.
• 2+ years of experience as a Business Intelligence Analyst, Data Analyst, or in a similar analytical role.
• Proficiency in SQL, Excel, and data visualization tools (e.g., Power BI, Tableau, or Google Data Studio).
  
• Hands-on experience with Marketo, Salesforce, or other marketing automation and CRM systems.
• Strong analytical thinking, communication skills, and attention to detail.
• Demonstrated ability to turn data into strategic insights that drive decision-making.

Marrina Decisions is an Equal Opportunity Employer

Marrina Decisions offers Health Benefits, Paid Vacation, Paid Holidays, Paid Sick Time,Ongoing Training programs and opportunity to learn and grow in this MarTech world.

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