Remote Luxury Sales & Marketing Director

Aman Group; New York (NY); Remote; USD 150,000 - 230,000; Full time

Job summary

Aman Group’s Amanyara brand seeks a Director of Sales and Marketing to lead the annual sales and marketing strategy across luxury segments, drive occupancy, ADR and RevPAR, and elevate the brand’s position with global luxury travel networks.

The role focuses on luxury sales development, direct client relationships with top accounts and travel partners, and integrated marketing campaigns that align with Aman standards and deliver measurable business results.

Responsibilities

• Develop and execute the annual Sales & Marketing strategy for AMANYARA aligned with the resort's business plan and Aman brand standards.
• Establish objectives, targets, and market plans to drive occupancy, ADR, RevPAR, revenue and profitability.
• Identify and develop opportunities across leisure, groups, corporate, incentives, and wholesale segments.
• Develop strategies to increase direct bookings and reduce reliance on third-party channels.
• Monitor market trends, destination developments, and emerging source markets to identify opportunities for growth.
• Work closely with Revenue Management to optimize pricing, inventory, promotions, restrictions, and market mix.
• Develop and maintain a high-value sales pipeline and ensure follow-up and conversion strategies.
• Establish relationships with luxury travel advisors, agencies, DMCs, tour operators, consortia, and partners.
• Lead sales initiatives targeting high-net-worth individuals, private clients, family offices, and luxury travel networks.
• Develop strategic partnerships to enhance awareness, demand, and revenue for AMANYARA.
• Monitor sales performance and take corrective actions to achieve commercial objectives.
• Personally manage and cultivate relationships with top-producing accounts and high-value clients.
• Develop a structured account management strategy for priority agencies, advisors, operators, and partners.
• Conduct regular sales calls, meetings, presentations, site visits, and account reviews.
• Lead and participate in international sales trips, roadshows, trade shows, and luxury travel events.
• Host key clients, travel advisors, media, and partners at AMANYARA with the resort team.
• Develop new luxury market opportunities and identify high-potential feeder markets.
• Establish relationships with leading luxury travel networks and consortia.
• Ensure AMANYARA remains highly visible within the luxury travel advisor community.
• Develop initiatives that encourage repeat business, referrals, longer stays, and increased guest spend.
• Develop and implement an integrated marketing strategy strengthening AMANYARA’s position as a leading luxury resort.
• Ensure all marketing activity reflects Aman’s brand standards while maintaining AMANYARA’s distinctive character.
• Oversee annual marketing plans, budgets, campaigns, content strategies, partnerships, and promotions.
• Collaborate with Aman’s corporate marketing to ensure alignment across global channels.
• Identify opportunities for targeted digital, CRM, email, partnerships, and experiential marketing.
• Ensure marketing is measurable and supports defined business objectives.
• Develop campaigns around key demand periods, experiences, residences, wellness, dining, events, and revenue opportunities.
• Monitor marketing performance, ROI, and customer engagement.
• Maintain accurate representation of AMANYARA across digital and third-party platforms.
• Partner with corporate and external PR teams to execute a strategic PR plan.
• Develop relationships with luxury travel, lifestyle, design, wellness, business, and international media.
• Identify opportunities for editorial coverage, brand partnerships, and high-profile placements.
• Coordinate media visits, press trips, and hosted opportunities.
• Ensure communications align with Aman brand standards and AMANYARA’s positioning.
• Leverage cultural, environmental, wellness, culinary, design, and destination stories to strengthen the resort’s profile.
• Ensure effective use of CRM and sales systems to maintain accurate data on accounts, leads, opportunities, and production.

Job description

Aman Group’s Amanyara brand seeks a Director of Sales and Marketing to lead the annual sales and marketing strategy across luxury segments, drive occupancy, ADR and RevPAR, and elevate the brand’s position with global luxury travel networks.

The role focuses on luxury sales development, direct client relationships with top accounts and travel partners, and integrated marketing campaigns that align with Aman standards and deliver measurable business results.