Head of Luxury Sales & Brand Growth

Aman North America LLC; New York (NY); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Aman Group seeks a dynamic Sales & Marketing leader to shape AMANYARA’s luxury strategy for New York and global markets. You will develop the annual sales and marketing plan, drive occupancy and revenue, and ensure alignment with Aman brand standards.

You will build strategic partnerships with luxury travel networks, oversee direct‑booking initiatives, and collaborate with Revenue Management to optimize pricing, inventory, and promotions.

Responsibilities

• Develop and execute the annual Sales & Marketing strategy for AMANYARA in alignment with the resort’s business plan, budget, positioning, and Aman brand standards.
• Establish clear commercial objectives, sales targets, market strategies, and action plans to drive occupancy, ADR, RevPAR, total resort revenue, and profitability.
• Identify and develop new business opportunities across leisure, luxury FIT, groups, corporate, incentive, wholesale, consortia, and other relevant market segments.
• Develop strategies to increase direct bookings and reduce reliance on third-party distribution channels.
• Monitor market trends, competitive activity, destination developments, and emerging source markets to identify opportunities for growth.
• Work closely with Revenue Management to optimize pricing, inventory, promotions, restrictions, and market mix.
• Develop and maintain a high-value sales pipeline and ensure appropriate follow-up and conversion strategies.
• Establish and maintain relationships with key luxury travel advisors, agencies, DMCs, tour operators, consortia, and strategic commercial partners.
• Lead sales initiatives targeting high-net-worth individuals, private clients, family offices, luxury travel networks, and other high-value clientele.
• Develop strategic partnerships that enhance awareness, demand, and revenue for AMANYARA.
• Monitor sales performance and take corrective action where required to achieve commercial objectives.
• Personally manage and cultivate relationships with top-producing accounts and high-value clients.
• Develop a structured account management strategy for priority agencies, advisors, operators, and partners.
• Conduct regular sales calls, client meetings, presentations, property visits, and account reviews.
• Lead and participate in international sales trips, roadshows, trade shows, luxury travel events, and client events.
• Host key clients, travel advisors, media, and partners at AMANYARA in collaboration with the resort team.
• Develop new luxury market opportunities and identify high-potential feeder markets.
• Establish strong relationships with leading luxury travel networks and consortia.
• Ensure AMANYARA remains highly visible and appropriately positioned within the luxury travel advisor community.
• Develop initiatives that encourage repeat business, referrals, longer stays, and increased guest spend.

Job description

Aman Group seeks a dynamic Sales & Marketing leader to shape AMANYARA’s luxury strategy for New York and global markets. You will develop the annual sales and marketing plan, drive occupancy and revenue, and ensure alignment with Aman brand standards.

You will build strategic partnerships with luxury travel networks, oversee direct‑booking initiatives, and collaborate with Revenue Management to optimize pricing, inventory, and promotions.