Remote Loyalty Programs Assistant Marketing Manager

Altria; Richmond (VA); Hybrid; USD 81,000 - 119,000; Full time

Benefits offered by this job

Flexible and remote options

Paid time off & holidays

401(k) matching

Professional development stipends

Job summary

Altria is seeking an Assistant Marketing Manager, Loyalty Programs in Richmond, VA to help plan, execute, and optimize loyalty experiences across our owned brand programs.

You will collaborate with Marketing, Consumer Experience, Analytics, and external partners to deliver integrated loyalty campaigns and improve customer engagement. This role emphasizes roadmap development, cross-channel activation, and data-driven decision making.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Strategy, or a related field.
• 3+ years of experience supporting marketing programs, digital customer experiences, loyalty programs, rewards platforms, or related consumer engagement initiatives.
• Experience developing creative briefs, marketing requirements, campaign plans, content strategies, and cross-channel activation plans.

Responsibilities

• Support loyalty strategy and roadmap development across cross-functional teams.
• Contribute to digital experience development by translating strategies into requirements and journeys.
• Coordinate omnichannel engagement initiatives across web, email, SMS, social media, and direct mail.
• Develop marketing plans, briefs, channel plans, testing approaches, and measurement requirements.
• Support customer experience delivery across loyalty sites, pages, communications, catalogs, and activations.
• Coordinate rewards and fulfillment activities including catalogs, redemption tracking, and budgeting.
• Monitor engagement metrics, redemption trends, and campaign performance for optimization.
• Identify process improvements to scale operations and improve customer experience.
• Maintain stakeholder alignment on progress, launch readiness, and learnings.

Skills

Loyalty programs

Cross-functional collaboration

Digital marketing

Education

Bachelor's degree in Marketing, Business, Communications, Digital Strategy, or a related field

Job description

Altria is seeking an Assistant Marketing Manager, Loyalty Programs in Richmond, VA to help plan, execute, and optimize loyalty experiences across our owned brand programs.

You will collaborate with Marketing, Consumer Experience, Analytics, and external partners to deliver integrated loyalty campaigns and improve customer engagement. This role emphasizes roadmap development, cross-channel activation, and data-driven decision making.