Remote Lead Creative Producer: Scale High-Impact D2C Ads

Ruby Labs Ltd; Athens (GA); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote Work Environment

Unlimited PTO

Paid National Holidays

Company-provided MacBook

Flexible Independent Contractor/Remote

Job summary

Ruby Labs Ltd is seeking a highly systematic Lead Creative Producer to own and scale ad creative for a core D2C subscription product. You’ll lead ~10 people, own the creative strategy, and ensure the quality of every live ad.

You will also contribute concepts personally and drive performance across major ad networks. You will report to the CMO and UA Lead, building fast production systems and maintaining compliance.

Qualifications

• 6+ years in performance marketing for D2C app or SaaS subscription products.
• Proven track record of high-spend winning ads that met CPA and ROI targets as spend scaled.
• Hands-on experience creating ad concepts and creatives yourself, not only managing others.
• Experience directly leading and developing a cross-functional creative team, including producers and designers.
• Hands-on knowledge of Meta, Google, Microsoft, Snapchat, TikTok, and Applovin, including ad policy compliance and keeping accounts healthy.
• Ability to read creative-level data independently and build structured testing frameworks.
• Experience implementing processes, systems, and AI-enabled workflows that measurably increased creative production speed.

Responsibilities

• Define the creative strategy and hands-on concepts for ads.
• Decide weekly what to scale based on data; iterate and stop underperforming angles.
• Maintain a library of proven angles and conduct market research.
• Own creative KPIs and collaborate with UA to improve performance across networks.
• Ensure compliance with each network's policies and keep accounts healthy.
• Lead hiring, onboarding, and performance reviews for the ad creative unit.
• Implement production systems: briefs, templates, workflows, and automation.

Skills

Performance marketing leadership

Hands-on ad concepts

Cross-functional leadership

Data-driven decision making

Tools

Meta Ads

Google Ads

TikTok Ads

TikTok Ads

Applovin

Microsoft Ads

Snapchat Ads

Job description

Ruby Labs Ltd is seeking a highly systematic Lead Creative Producer to own and scale ad creative for a core D2C subscription product. You’ll lead ~10 people, own the creative strategy, and ensure the quality of every live ad.

You will also contribute concepts personally and drive performance across major ad networks. You will report to the CMO and UA Lead, building fast production systems and maintaining compliance.