Senior International SEO/AEO Manager - BetterHelp

BetterHelp; San Jose (CA); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Free therapy

Flexible work hours

Fully funded benefits and strong work‑

Work-life balance commitment

Job summary

BetterHelp is seeking a Senior International SEO/AEO Manager to own organic growth across global markets, balancing traditional SEO with AI-driven discovery in regulated healthcare content. This remote role demands strategic thinking, cross-functional collaboration, and leadership across time zones to scale multilingual content operations.

The position emphasizes governance, editorial workflows, and measurable KPIs, with a compensation range reflective of senior leadership in the US market.

Qualifications

• 5+ years of SEO experience, with at least 2 years in international/multilingual SEO.
• Hands-on knowledge of AEO and optimizing content for AI-driven search.
• Experience integrating AI tools into content workflows for regulated content.
• Proven track record of driving organic growth in non-English markets.
• Deep technical SEO fluency.
• Experience managing editorial or content teams across time zones and languages.
• Familiarity with content governance in regulated industries (healthcare/regulated verticals).
• Strong analytical skills with GSC, Ahrefs, Looker.

Responsibilities

• Own international organic growth strategy across priority markets.
• Develop and execute AEO strategy for AI-driven discovery surfaces.
• Monitor brand visibility on AI-powered search surfaces and improve representation.
• Lead multilingual content production with a distributed network of freelancers and agencies.
• Establish AI-assisted content workflows with editorial quality frameworks and KPIs.
• Drive international technical SEO including hreflang, Core Web Vitals, and structured data.
• Advise on site structure decisions for international expansion (subdomain vs subdirectory).
• Build a content refresh program across languages to maintain rankings and AI presence.
• Collaborate with translators to ensure accuracy, brand voice, and regulatory compliance.
• Define and report KPIs for organic traffic, rankings, AI citation share, and user growth.

Skills

International SEO

AEO

Technical SEO

Editorial leadership

Analytics

Content governance

AI tooling integration

Tools

Looker

Ahrefs

LLM visibility tools

CMS localization tooling

Job description

Senior International SEO/AEO Manager - BetterHelp — Remote

This is a senior individual contributor role at the intersection of two fast-evolving disciplines: international SEO and Answer Engine Optimization (AEO). For SEO professionals, this is a rare opportunity to build expertise in AI-driven search visibility — a skill set that is becoming increasingly critical and commands premium salaries in the market.

Compensation check: The $110,000–$130,000 base is competitive but slightly below the top end for senior international SEO managers in the US (typically $120,000–$160,000 at large tech/health companies). The performance bonus partially closes that gap. Given BetterHelp's scale (30,000+ therapists, global reach), the scope justifies the band.

• AEO and LLM visibility strategy — one of the most in-demand emerging SEO skills


• Managing distributed multilingual content operations at scale


• Regulated-industry content governance (healthcare/YMYL), which is highly transferable


• AI-assisted editorial workflow design — a growing specialty

Green flags: Fully funded company (no runway anxiety), cross-functional exposure beyond SEO, explicit work-life balance commitment, and free therapy as a benefit — meaningful at a mental health company.

Watch for: The PST operating model with global timezone openness could blur work-life boundaries. The role owns a lot — strategy, operations, technical SEO, content, and KPIs — which is high-impact but also high-pressure for a single manager. Confirm team size and direct support during interviews.

Who are we and why should you join us?

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world's largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we're not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As the International SEO/AEO Manager at BetterHelp, you'll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team's well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you'll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.

What are we looking for?

We're looking for an experienced International SEO/AEO Manager to own organic growth across our priority international markets. You'll sit at the intersection of technical strategy, content, and editorial — driving qualified user acquisition for a global brand operating in a highly regulated industry. As AI reshapes how people discover and consume information, this role requires equal fluency in traditional search and the emerging answer engine landscape: AI Overviews, blue links, LLMs, and beyond. You'll bring that lens to our Spanish, French, Dutch, and German markets and build the playbook for what comes next.

What will you do?

• Own international organic growth strategy across all priority markets, with success defined by increasing organic user acquisition through both traditional search and AI-driven discovery surfaces


• Develop and execute AEO strategy: optimizing content for all search platforms with a clear-eyed approach to what's measurable in a rapidly evolving landscape


• Monitor and analyze how our brand and content appear across AI-powered search surfaces and build strategies to improve visibility and accuracy of representation


• Own the operational model for multilingual SEO/AEO content production, leading a distributed ecosystem of international freelancers and agency partners


• Develop and manage AI-assisted, human-reviewed content workflows, establish editorial quality frameworks and performance standards, and ensure high-quality execution and continuous optimization across markets


• Drive technical SEO strategy with an international lens: site architecture, crawlability, indexation, hreflang implementation, Core Web Vitals, and structured data


• Consult on site structure decisions for international expansion, including subdomain vs. subdirectory strategy and URL architecture


• Build and manage a content refresh program to maintain and improve rankings and answer engine presence across existing pages in all active languages


• Partner with content creators and translators, and leverage AI tools responsibly — maintaining accuracy, brand voice, and regulatory compliance while increasing output capacity


• Define and report on KPIs tied to organic traffic, rankings, AI citation share, and user growth by market

What will you NOT do?

• You will NOT worry about \"runway\", \"cash left\", or \"how much time we have until the next round\". We have the startup DNA but we're fully backed and funded, all the way to success.


• You will NOT be confined to your \"job\". You will get involved in product, marketing, business strategy, and almost everything we do.


• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here!


• You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.

Yes. We operate on PST and candidates in any time zone are welcome to apply. We ask employees to travel to our San Jose, CA office up to three times per year plus one company-wide offsite to collaborate in person and strengthen working relationships. Travel expenses are covered and reasonable accommodations are made for those under unique circumstances who cannot travel.

Requirements

• 5+ years of SEO experience, with at least 2 years focused on international/multilingual SEO


• Demonstrated understanding of AEO principles and hands‑on experience optimizing content for AI-driven search surfaces


• Experience integrating AI tools (Claude, ChatGPT, Gemini, or similar) into content creation and editorial workflows, including quality control processes for regulated content


• Proven track record of driving organic growth in non‑English markets


• Deep technical SEO fluency


• Experience managing editorial or content teams, ideally across time zones and languages


• Familiarity with content strategy and governance in regulated industries (healthcare, finance, legal, or similar)


• Strong analytical skills; comfortable in GSC, Ahrefs, LLM visibility tools, and Looker

Nice to Have

• Experience building AI content workflows with human-in-the-loop review at scale


• Familiarity with how LLMs are trained and how that influences content discoverability and citation


• Background in CMS internationalization (hreflang, locale routing, translation management systems)


• Understanding of E-E-A-T in regulated verticals


• Fluency in one or more of our active languages (Spanish, French, Dutch, German) is a strong plus


• Remote work with regular in-person bonding experiences sponsored by the company


• Competitive compensation


• Holistic perks program (including free therapy, employee wellness, and more)


• Excellent health, dental, and vision coverage


• 401k benefits with employer matching contribution


• The chance to build something that changes lives – and that people love


• Any piece of hardware or software that will make you happy and productive


• An awesome community of co-workers

The base salary range for this position is $110,000 - $130,000. In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): Teladoc Health Benefits 2026 . Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full‑time positions.

Is this role truly fully remote or is office attendance required? The role is fully remote, and candidates in any timezone are welcome. However, employees are expected to visit BetterHelp's San Jose, CA office up to three times per year plus one company‑wide offsite — all travel expenses are covered by the company. What is the salary range for the International SEO/AEO Manager position? The base salary range is $110,000 to $130,000 per year. The role is also eligible for a performance bonus, and total compensation may vary based on location, experience, and certifications. Which international markets will I be responsible for? The role focuses on BetterHelp's Spanish, French, Dutch, and German markets, owning organic growth strategy and content operations across all four language regions. What experience is required to apply for this role? You need 5+ years of SEO experience with at least 2 years focused on international or multilingual SEO, demonstrated AEO knowledge, technical SEO fluency, and experience managing content teams across time zones and languages. Does BetterHelp use AI tools in its SEO workflows, and will I be expected to work with them? Yes — the role requires hands‑on experience integrating AI tools such as Claude, ChatGPT, and Gemini into content creation and editorial workflows, including building quality control processes for regulated healthcare content.

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