Remote Integrated Marketing Leader

UNFI; Providence (RI); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive 401k

Flexible PTO plan

Remote

Health benefits – first of the month

Mentorship program/developmental فرصت

Job summary

UNFI is seeking an Integrated Marketing Manager to shape cross‑channel campaigns, tying business priorities to compelling storytelling and coordinated execution across brand, digital, events, and communications. You will partner with sales, product, and external agencies to translate enterprise initiatives into high‑impact campaigns that drive relevance and measurable outcomes.

In this remote role, you’ll lead messaging frameworks, governance, and playbooks, mentor design resources, define

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field (or equivalent experience).
• 4-6 years of integrated marketing experience.
• Experience leading cross-channel campaigns from strategy through execution.
• Experience managing creative or brand resources and working with agencies preferred.
• Enterprise, B2B, retail, or complex stakeholder environment experience strongly preferred.

Responsibilities

• Lead the development of integrated marketing strategies and campaign frameworks that align business goals to compelling narratives, messaging, and channel plans.
• Translate enterprise priorities, growth initiatives, and stakeholder needs into clear marketing briefs, positioning, and activation plans.
• Own campaign orchestration across brand, creative, digital, content, events, and communications—ensuring consistency, timing, and impact across channels.
• Serve as brand steward and governance lead, ensuring all integrated efforts adhere to brand standards while continuously elevating quality, clarity, and design excellence.
• Manage and mentor design/brand resources to deliver high-quality, strategically grounded creative work.
• Partner closely with Digital, Communications, Customer Engagement, Sales Enablement, and external agencies to deliver integrated execution.
• Define success metrics and evaluate campaign performance, using insights to optimize storytelling, channel mix, and future initiatives.
• Own brand and campaign governance processes, including intake, prioritization, and standards enforcement.
• Lead development of messaging frameworks, toolkits, and playbooks to support enterprise and priority initiatives.
• Present strategies, campaign plans, and performance insights to senior leadership and cross-functional stakeholders.
• Continuously identify opportunities to modernize integrated marketing practices, including personalization, modular content, and AI-enabled workflows.
• Performs other duties as assigned.

Skills

Integrated marketing planning

Campaign development

Storytelling

Stakeholder influence

Presentation skills

Data-driven decisions

Education

Bachelor's degree in marketing, communications, business, or related field

Job description

UNFI is seeking an Integrated Marketing Manager to shape cross‑channel campaigns, tying business priorities to compelling storytelling and coordinated execution across brand, digital, events, and communications. You will partner with sales, product, and external agencies to translate enterprise initiatives into high‑impact campaigns that drive relevance and measurable outcomes.

In this remote role, you’ll lead messaging frameworks, governance, and playbooks, mentor design resources, define