Remote Head of Product Marketing & GTM Strategy

Facilities Management Express; Columbus (OH); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

Remote-friendly

Home office stipend

Internet stipend

PTO & UTO

Flexible schedule

Collaborative culture

Job summary

FMX, a remote-first facilities management platform founded in Columbus, Ohio, seeks a Director of Product Marketing to lead the PMM function, connect product, engineering, sales and demand generation, and set the vision for communicating platform value.

You will build and coach a technical PMM team, own positioning and launches, translate complex capabilities into clear buyer messaging, and drive pipeline and revenue through strategic GTM plans.

Qualifications

• 10+ years in product marketing with 5+ years leading PMMs.
• Translate complex tech into clear value for business and technical buyers.
• Experience with B2B SaaS or technical platforms; facilities mgmt/education/government a plus.
• Strong ability to influence senior stakeholders and align teams.
• Proven track record from strategy to execution at pace.

Responsibilities

• Define strategic direction for product marketing, including positioning and launch frameworks.
• Lead and grow a team of PMMs aligned to platform roadmap.
• Coordinate between Product, Engineering, Sales, and Demand Gen with clear ownership.
• Conduct market research to define ICP, create technical personas, TAM analysis.
• Lead GTM launches from initial positioning to post-launch adoption.
• Drive competitive analysis to sharpen differentiation and inform strategy.
• Provide sales with technical messaging and collateral for confident selling.
• Represent PMM in executive discussions and report on KPIs linking activity to pipeline and revenue.
• Define and report on KPIs connecting product marketing to outcomes.

Skills

Product marketing leadership

B2B SaaS messaging

Technical storytelling

Cross-functional collaboration

Stakeholder influence

Job description

FMX is looking for a strategic, execution-minded Director of Product Marketing to lead our product marketing function and serve as the connective tissue across product, engineering, sales, and demand generation. In this role, you'll set the vision for how FMX communicates complex platform value to the market while managing and developing a team of product marketing managers. You'll partner with leaders across the go-to-market and product organizations to make sure positioning, technical feature launches, and enablement translate directly into pipeline and revenue.

Responsibilities:
As the Director of Product Marketing, you will:

• Own the strategic direction for product marketing, establishing product positioning, technical messaging, and launch frameworks that align product, sales, and marketing around one go-to-market motion.
• Lead, coach, and grow a team of product marketing managers, building a technical PMM function that scales alongside FMX's platform roadmap and growth goals.
• Serve as the primary connector between Product, Engineering, Sales, and Demand Generation, ensuring GTM plans have clear ownership, timelines, and shared accountability across teams.
• Lead market research into FMX’s target segments to define our Ideal Customer Profile (ICP), build technical buyer personas (including facilities, operations, and IT leaders), perform Total Addressable Market (TAM) analysis, and provide targeting guidance for our GTM teams.
• Set the standard for how FMX plans and executes go-to-market launches for core platform capabilities and integrations, from early positioning through post-launch product adoption and retention.
• Direct ongoing competitive analysis, feature benchmarking, and market research to sharpen FMX's technical differentiation and inform product and sales strategy at the leadership level.
• Ensure the sales organization has the technical messaging, collateral (like feature deep-dives, architecture overviews, and battlecards), and training needed to sell confidently, and measure enablement's impact on win rates and deal velocity.
• Represent product marketing in leadership conversations, translating technical product insights, user feedback, and market dynamics into clear, confident recommendations for the executive team.
• Define and report on KPIs that connect product marketing activity to feature usage, pipeline, revenue, and retention outcomes.

• Preferred Experience & Qualities:
  10+ years in product marketing, including 5+ years leading or managing a product marketing team, preferably in B2B SaaS handling complex software or technical platforms.
• Proven ability to translate complex technical capabilities, architecture, and integrations into clear value propositions for both business decision-makers and technical buyers (e.g., IT, operations).
• Familiarity with facilities management, education, or government is a plus.
• A confident, assertive communicator who can influence senior stakeholders and represent product marketing at the leadership table and with strategic prospects and customers.
• A track record of moving quickly from strategy to execution and driving urgency across cross-functional teams.
• Experience hiring, coaching, and developing product marketers into strong strategic partners with deep product fluency.
• Able to synthesize market, competitive, and product data into a clear point of view that shapes company strategy and product roadmaps.
• A track record of building trust and alignment across product, engineering, sales, and marketing leadership.
• Demonstrated success tracking and driving product marketing impact across both pipeline/revenue metrics and product metrics (e.g., feature adoption, usage retention).
• A match with our core pillars: Teamwork, Excellence and Integrity.

The hiring process for this role:

• Apply! Submit your resume and answers to the application questions below via the Workable portal
• Phone screen with PeopleOps: A 30-minute conversation to review your background and experiences, discuss the culture at FMX, and ensure that you understand the general expectations for the role. Also, a great time for you to ask questions about compensation, benefits, etc.
• Hiring manager conversation: A 60-minute conversation with the VP of Marketing and CSO.
• Product Leadership Conversation: A 60-minute conversation with the CPO and VP of Product.
• PMM Conversation: A 60-minute peer interview with the Product Marketing team.
• On-site Panel: A day in person with marketing, product, and sales leadership.
• Offer & Onboarding: Candidates who receive an offer will be required to complete a background check prior to onboarding. New hires are also expected to work onsite at our Columbus, OH office during their first week to complete onboarding and connect with the team in person.

FMX Benefits and Life at FMX:

• You’ll make a big impact: You’ll have significant influence over the direction of our product and the future of our company.
• Competitive benefits: 100% company-paid health, dental, vision, long and short term disability, and life insurance.
• Work from home: At FMX, we are remote first, but you’re welcome to use our office as you need. We host one all-company event a year to ensure that you can put a face to a name and establish high-trust relationships with your teammates and coworkers. When you’re in the office, you can take advantage of our free snacks, beverages, and office kegerator.
• Home office stipend: We’ll give you everything necessary to do your job (company sponsored laptop, headset, etc.). We will also provide up to $500 to help with equipment, furniture and accessories. You will also get $60/month toward your home internet connection.
• Generous PTO and UTO (unplanned time off) policies: If you’re sick, why should that cut into your vacation time?
• Flexible Schedule: We offer a flexible schedule to help you manage personal appointments, such as doctor or dentist visits, as long as you're meeting performance expectations and project timelines.
• You’ll enjoy a collaborative culture and a close-knit team: We're a team of hard-working, high-fiving, friendly folks. We take collaboration, transparency, continuous improvement, and work/life balance seriously.

Compensation:

• This position offers a base salary, with additional bonus potential.

• 401(k) and medical / dental / vision / short and long term disability / life insurance.
  

Other Considerations: The candidate for this position can be located anywhere in the US.

Company:

FMX was founded in Columbus, Ohio, and is a remote-first organization headquartered “in the cloud”. We develop cloud-based, software-as-a-service facility maintenance and management product, enabling our customers to streamline processes, increase asset productivity, and turn actionable insights into meaningful results. Serving education, property management, manufacturing, and other markets, FMX is one of the fastest-growing companies in its space! Check us out at: https://www.gofmx.com/

Note: All other company requirements are documented in the FMX Teammate Handbook. FMX is an equal opportunity employer and a drug-free workplace.