Remote Growth Platform Lead — Subscriptions

Dotdash Meredith; New York (NY); Hybrid; USD 90,000 - 110,000; Full time

Job summary

People Inc. seeks a Sr. Manager, Growth Marketing Platforms to own and optimize the Martech stack powering subscription and paid membership growth. You will lead platform configurations, integrations, experimentation, and cross‑functional collaboration with Marketing, Product, Data, and Engineering teams.

The role emphasizes platform governance, A/B testing, and operational excellence, with hybrid work in New York or remote options. Strong technical and communication skills are essential.

Qualifications

• 5+ years of experience in marketing technology or growth platforms.
• Experience with onsite marketing and membership platforms.
• Strong knowledge of subscription funnels and lifecycle marketing.
• Experience with APIs, event tracking, and data integrations.
• Ability to lead cross-functional teams in a fast-paced environment.
• Proficient in HTML, CSS, and JavaScript basics.

Responsibilities

• Platform Expertise and Leadership: oversee Martech configuration, campaigns, and optimization.
• Support Subscription and Conversion Optimization: help test messages and journeys; implement experiments.
• Campaign Operations: maintain documentation, provide training, and bridge between teams.
• Governance and Best Practices: establish standards, document processes, drive efficiency.

Skills

Marketing technology

Platform administration

A/B testing

HTML/CSS/JS basics

API integration

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Piano

Wunderkind

Digioh

Job description

People Inc. seeks a Sr. Manager, Growth Marketing Platforms to own and optimize the Martech stack powering subscription and paid membership growth. You will lead platform configurations, integrations, experimentation, and cross‑functional collaboration with Marketing, Product, Data, and Engineering teams.

The role emphasizes platform governance, A/B testing, and operational excellence, with hybrid work in New York or remote options. Strong technical and communication skills are essential.