Remote Growth Marketing Lead: PPC, SEO & CRO

Blacksmith Agency LLC; Washington; On-site; USD 120,000 - 160,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Growth Marketing Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure

Qualifications

• 4–7 years in PPC, SEO, or multi-channel strategy.
• Experience running paid and organic channels simultaneously.
• Strong knowledge of Google Ads, GA4, GSC, keyword research tools, and paid media optimization.
• Ability to craft strategic recommendations for clients and sales teams.
• Track record of overseeing execution teams and ensuring deliverables.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO expertise

Multi-channel strategy

Google Ads

GA4

Keyword research tools

Analytical skills

Strategic recommendations

Team leadership

Tools

Google Ads platform

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Growth Marketing Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure