Growth Strategy Lead: PPC, SEO & CRO

Blacksmith Agency LLC; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Organic Growth Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role includes joining sales calls to shape strategy, overseeing specialists, building growth roadmaps and ensuring campaigns deliver measurable outcomes with clear accountability.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools.
• Ability to build and articulate strategic recommendations for clients and account executives.
• A track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills to diagnose performance issues fast.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel

Analytics

Strategy

Reporting

A/B testing

Agency experience

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Organic Growth Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role includes joining sales calls to shape strategy, overseeing specialists, building growth roadmaps and ensuring campaigns deliver measurable outcomes with clear accountability.