Remote Growth Marketing Channel Specialist

Government Employees Health Association, Inc.; United States; Remote; USD 71,000 - 89,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Paid time off

Tuition assistance

Hybrid/Remote options

Job summary

Government Employees Health Association, Inc. is seeking a Digital Marketing Channel Specialist to manage website updates, emails, and social content.

You will review analytics and generate insights to improve campaign performance, deliver reports, and support cross-functional Growth goals. The role emphasizes data-driven decision making, cross-team collaboration, and maintaining brand standards while adapting to evolving digital marketing best practices.

Qualifications

• Bachelor’s degree in marketing or related field.
• 3-5 years of experience in digital channel management.
• Proficient in Google Analytics, CMS management, email marketing, and social media management.
• Strong analytical and communication skills.
• Ability to translate data into actionable insights.

Responsibilities

• Utilize Sitecore CMS to coordinate, update and maintain content across G.E.H.A’s websites.
• Design and implement email campaigns using Salesforce Marketing Cloud.
• Post social media content using Sprout Social or directly to platforms.
• Website content QA and goal tracking across channels.
• Analyze website performance, user behavior, and conversion rates.

Skills

Digital channel management

Google Analytics

Social media management

Email marketing

CMS management

Sitecore

Data analysis

Education

Bachelor's degree in marketing, advertising, communications, business analytics, or related field

Tools

Sitecore CMS

Salesforce Marketing Cloud

Sprout Social

Job description

Government Employees Health Association, Inc. is seeking a Digital Marketing Channel Specialist to manage website updates, emails, and social content.

You will review analytics and generate insights to improve campaign performance, deliver reports, and support cross-functional Growth goals. The role emphasizes data-driven decision making, cross-team collaboration, and maintaining brand standards while adapting to evolving digital marketing best practices.