Remote General Manager, Member Programs & Growth

Driven Brands Inc.; North Carolina; On-site; USD 179,000 - 319,000; Full time

Job summary

Driven Brands is seeking a General Manager, Member Programs to own ATI’s portfolio of member-facing programs, including coaching, training, peer groups and onboarding services. You will oversee financial performance, strategy, and member outcomes, partnering with Finance, Technology, Marketing and Sales to deliver differentiated, scalable offerings that drive growth and retention.

The role requires senior leadership experience, cross-functional influence, and a deep understanding of small

Qualifications

• 20+ years of progressive experience leading business units, member programs, or customer success in multi-location organizations.
• Ability to drive results through direct leadership and matrixed influence with executive presence.
• Proven success scaling cross-functional programs with clear ownership of outcomes.
• Strong budgeting, forecasting, and program economics capabilities.
• Experience building products and programs using innovation and performance insights.
• Executive communication skills to simplify complex information for decisions.

Responsibilities

• Lead ATI’s member-program portfolio as a single business unit with strategy and financial targets.
• Develop annual/quarterly plans, budgets, priorities, and an innovation roadmap.
• Establish scorecards and reviews; drive accountability for results and improvements.
• Own escalation and resolution processes, translating insights into improvements.
• Partner with Finance, Technology, Marketing and Sales to ensure differentiated, scalable programs.
• Lead strategic reviews of offerings to improve value, differentiation, and profitability.

Skills

Executive leadership

Financial acumen

Strategic planning

Program management

Job description

Driven Brands is seeking a General Manager, Member Programs to own ATI’s portfolio of member-facing programs, including coaching, training, peer groups and onboarding services. You will oversee financial performance, strategy, and member outcomes, partnering with Finance, Technology, Marketing and Sales to deliver differentiated, scalable offerings that drive growth and retention.

The role requires senior leadership experience, cross-functional influence, and a deep understanding of small