Remote General Manager, Member Programs & Growth

Driven Brands Inc.; Clayton (NC); On-site; USD 179,000 - 319,000; Full time

Benefits offered by this job

Health and wellness benefits

Paid time off & holiday pay

myFlexPay program

Job summary

Driven Brands seeks a General Manager, Member Programs to own ATI’s portfolio of member-facing programs and drive financial performance, strategic direction, and member outcomes. The GM will partner with Finance, Technology, Marketing, and Sales to optimize program delivery and profitability, ensuring an integrated, scalable member experience from North Carolina.

The role emphasizes leadership across coaching, training, peer groups, and advisory services, with a focus on measurable results and

Qualifications

• 20+ years of progressive experience leading business units, member programs, customer success or professional service teams in multi-location organizations.
• Proven ability to drive results through direct leadership and matrixed influence at an executive level.
• Strong financial discipline including budgeting, forecasting, and program economics.
• Experience building programs leveraging data, technology, and customer success strategies.
• Executive communication skills; ability to simplify complex information for decisions.
• Deep understanding of small business owner-operator dynamics and practical leadership.

Responsibilities

• Lead ATI’s member-program portfolio as one coordinated business with clear strategy and financial targets.
• Build a program performance framework tracking financial results, utilization, engagement, retention, and investment opportunities.
• Develop annual and quarterly plans for member programs including budgets, priorities, and roadmaps.
• Establish portfolio scorecards and monthly reviews; ensure alignment across programs.
• Own escalation and resolution processes to improve member experience and outcomes.
• Partner with Finance to establish program-level reporting and with Technology to enhance measurement and scalability.
• Collaborate with Marketing and Sales to differentiate programs and support growth and retention.
• Lead reviews of offerings and identify changes to improve value and efficiency.
• Act as a senior leader to drive financial performance and competitive positioning.

Skills

Executive leadership

Financial acumen

Program management

Cross-functional leadership

Strategic planning

Communication

Job description

Driven Brands seeks a General Manager, Member Programs to own ATI’s portfolio of member-facing programs and drive financial performance, strategic direction, and member outcomes. The GM will partner with Finance, Technology, Marketing, and Sales to optimize program delivery and profitability, ensuring an integrated, scalable member experience from North Carolina.

The role emphasizes leadership across coaching, training, peer groups, and advisory services, with a focus on measurable results and