Remote Gamification Product Lead – Growth & Retention

Stay Group; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Stay Group is seeking a Gamification Product Lead to own gamification mechanics across our iGaming brands and GEOs. You will design, launch and optimise tournaments, missions, lotteries, loyalty programmes and more.

Lead cross-functional work with Product, Analytics, CRM, Retention, Casino and Sportsbook teams; build dashboards, measure ROI, run A/B tests and ensure scalable gamification standards across markets.

Qualifications

• 3+ years in Gamification, LiveOps, CRM or Retention within iGaming.
• Hands-on design, configuration and launch of casino/sportsbook mechanics.
• Strong understanding of bonus structures, wagering and loyalty systems.
• Experience with leading gamification or CRM platforms (Smartico/Optimove).
• Ability to measure ROI and run control/holdout experiments.

Responsibilities

• Own gamification direction across brands and GEOs.
• Design, launch and optimise gamification mechanics aligned to goals.
• Maintain a gamification LiveOps calendar with acquisition/retention plans.
• Develop and improve tournaments, missions, rewards and loyalty programs.
• Collaborate with Product, Analytics, CRM, Casino, Sportsbook and Eng teams.
• Build dashboards and measurement frameworks for gamification initiatives.

Skills

Gamification

LiveOps

CRM

Retention

Product management

Analytics

Tools

Smartico

Optimove Gamify

Fast Track

Job description

Stay Group is seeking a Gamification Product Lead to own gamification mechanics across our iGaming brands and GEOs. You will design, launch and optimise tournaments, missions, lotteries, loyalty programmes and more.

Lead cross-functional work with Product, Analytics, CRM, Retention, Casino and Sportsbook teams; build dashboards, measure ROI, run A/B tests and ensure scalable gamification standards across markets.