Remote-First Product Marketing Manager: GTM & Growth

LastPass, Inc.; Northern (KY); Hybrid; USD 131,000 - 150,000; Full time

Benefits offered by this job

Remote-first culture

Competitive compensation

Flexible PTO

Home office setup support

Learning stipend

Employee Assistance Program

Job summary

LastPass is seeking a Staff-level Product Marketing Manager to own positioning, messaging, and field enablement, shaping go-to-market strategy across our product portfolio. You will collaborate with Product Management, Sales Enablement, Brand and Creative to develop compelling content, enable the field, and track performance to inform marketing investments.

You will work with cross-functional teams to drive launches, optimize messaging, and grow pipeline in a fast-paced, security-focused

Qualifications

• Proven experience in product marketing with end-to-end GTM ownership for B2B SaaS/tech products.
• Ability to translate complex tech into clear messaging for technical and business buyers.
• Strong analytics to inform positioning and measure program effectiveness.

Responsibilities

• Define and own the positioning and messaging framework for LastPass products across segments and channels.
• Lead go-to-market planning for product launches with Product, Sales, and Brand to drive awareness and revenue impact.
• Develop sales enablement materials (battle cards, decks, competitive intel) for the field.
• Partner with Brand and Creative to produce content (case studies, thought leadership, web copy) supporting demand gen and brand authority.
• Conduct customer and market research to surface insights for positioning and roadmap prioritization.
• Use data-driven insights to refine product marketing strategy and demonstrate pipeline contribution.

Skills

Product marketing

Go-to-market strategy

Cross-functional collaboration

Data-driven decisions

Prioritization under deadlines

Job description

LastPass is seeking a Staff-level Product Marketing Manager to own positioning, messaging, and field enablement, shaping go-to-market strategy across our product portfolio. You will collaborate with Product Management, Sales Enablement, Brand and Creative to develop compelling content, enable the field, and track performance to inform marketing investments.

You will work with cross-functional teams to drive launches, optimize messaging, and grow pipeline in a fast-paced, security-focused