Remote-First Creative Lead: Performance & Growth

Aperture; United States; Remote; USD 130,000 - 180,000; Full time

Job summary

Aperture in the United States is hiring a Creative Lead to steer our performance creative function. You’ll blend creative strategy, psychology, copywriting, experimentation and data analysis to raise the quality of thinking and output.

You’ll lead our Creative Strategists, set standards across Aperture, translate customer insight and performance data into strong concepts, briefs and experiments, and collaborate with growth teams to connect creative with results.

Qualifications

• Exceptional judgement and strategic thinking.
• Strong writing skills and storytelling ability.
• Sharp analytical thinking with data-driven mindset.
• Deep understanding of customer psychology and jobs to be done.
• Active use of AI to accelerate research, ideation and iteration.
• Experience managing and developing creative teams.
• Strong client-facing communication and collaboration skills.
• Deep familiarity with internet culture and trends.
• Experience in performance-driven creative or strategy.

Responsibilities

• Lead and develop our Creative Strategists.
• Lead senior creative conversations with clients.
• Set the standard for creative strategy, copy and briefing.
• Write and edit hooks, scripts, headlines and messaging.
• Use AI to improve research, ideation, analysis and iteration.
• Build clear hypotheses and structured creative experiments.
• Review performance and turn results into the next round of ideas.
• Raise the quality bar across UGC, video, static and creator-led work.
• Build simple systems for capturing learnings and improving creative over time.
• Spot trends and cultural shifts early and judge relevance.
• Turn customer research and performance data into strong creative angles.
• Work closely with Pod Leads and Growth teams to connect creative with wider performance.

Skills

Creative leadership

Copywriting

Analytical thinking

Customer psychology

AI in creative workflows

Team leadership

Performance creative

Experimentation

Communication with clients

Internet culture knowledge

Job description

Aperture in the United States is hiring a Creative Lead to steer our performance creative function. You’ll blend creative strategy, psychology, copywriting, experimentation and data analysis to raise the quality of thinking and output.

You’ll lead our Creative Strategists, set standards across Aperture, translate customer insight and performance data into strong concepts, briefs and experiments, and collaborate with growth teams to connect creative with results.