Remote Field Marketing Manager for B2B SaaS

FloQast; United States; On-site; USD 94,000 - 126,000; Full time

Job summary

FloQast is seeking a Marketing Manager to lead field marketing initiatives and ABM programs that generate demand, accelerate pipeline, and drive revenue growth. The role blends strategic planning with hands-on execution across regional events, partner activations, and digital campaigns.

You will collaborate with sales and marketing teams to optimize multi-channel campaigns, measure ROI, and scale programs that align with revenue targets.

Qualifications

• 3-5 years of B2B marketing experience.
• B2B SaaS experience highly desired.
• Ability to drive demand generation and pipeline.
• Strong written and verbal communication skills.
• Experience with ABM, events, and multi-channel campaigns.

Responsibilities

• Develop and execute field marketing strategies to engage prospects and drive demand.
• Execute ABM, growth marketing and demand generation programs across channels.
• Write compelling marketing briefs, promotional copy, and collateral.
• Plan and execute integrated marketing activities and regional events.
• Track KPI and ROI across campaigns to adjust strategy.
• Partner with sales to accelerate pipeline and conversions.
• Maintain updates on marketing strategy and campaign performance.
• Document best practices and campaign frameworks for reusability.
• Travel up to 30%.

Skills

B2B marketing

Field marketing

ABM / demand gen

Campaign management

Cross-functional collaboration

Written & verbal communication

Education

BA/BS degree

CPA certification or fintech experience

Tools

HubSpot

Salesforce

Asana

Job description

FloQast is seeking a Marketing Manager to lead field marketing initiatives and ABM programs that generate demand, accelerate pipeline, and drive revenue growth. The role blends strategic planning with hands-on execution across regional events, partner activations, and digital campaigns.

You will collaborate with sales and marketing teams to optimize multi-channel campaigns, measure ROI, and scale programs that align with revenue targets.