Field Marketing Manager

FloQast; New York (NY); Hybrid; USD 94,000 - 126,000; Full time

Benefits offered by this job

Medical, Dental, Vision Benefits

Unlimited Vacation

Life & Disability Insurance

Job summary

FloQast is seeking a Field Marketing Manager in New York to develop and implement strategic marketing initiatives aimed at generating demand and accelerating revenue. The ideal candidate should possess strong project management skills alongside a proven track record of driving results through effective field marketing initiatives.

This hybrid role requires working in-office three days per week, and offers a competitive salary ranging from $94,000 to $126,000, alongside a robust benefits package including medical, dental, vision, and unlimited vacation.

Qualifications

• 3+ years of field or partner marketing experience required.
• 3-5 years of B2B marketing experience with SaaS preferred.
• Proven track record of driving B2B sales results through field marketing.

Responsibilities

• Develop and execute FloQast's North America Field Marketing strategy.
• Create integrated, data-driven marketing plans.
• Track and analyze performance metrics for marketing activities.
• Collaborate with sales and stakeholders to accelerate pipeline.

Skills

Collaboration skills

Analytical skills

Written and verbal communication

Project management

Relationship building

Education

BA/BS degree; accounting or fintech experience preferred

Tools

HubSpot

Salesforce

Asana

Job description

The Field Marketing Manager will be responsible for developing and implementing in-region marketing initiatives to generate demand, drive pipeline growth, and accelerate revenue. In this high-impact, results-oriented role, you will collaborate closely with sales, partnerships, and marketing to develop strategic, integrated field marketing programs that support our business and generate demand for our offerings. The ideal candidate will be both strategic and tactical, with a proven ability to drive measurable results in a dynamic environment.

This role has a requirement of working in office 3 days per week, which may be subject to change based on team and business needs, as determined by the department leader. Please note that this requirement is subject to ongoing review and may be adjusted in the future.

Visa sponsorship is NOT available at this time.

What You’ll Do

• Develop and execute a region of FloQast’s North America Field Marketing strategy as we engage, empower, and execute initiatives supporting lead generation, pipeline acceleration, and customer adoption.
• Develop integrated, data-driven marketing plans aligned with corporate programs, collaborating cross-functionally to identify and execute field-driven activities—such as regional events, tradeshows, virtual sessions, and digital campaigns.
• Track and analyze key performance metrics to evaluate the success of field marketing activities.
• Provide regular updates and insights to leadership, and use data to inform strategic adjustments.
• Conduct regular check‑ins and cadence calls regarding marketing strategy, planned initiatives, status updates and current results with key business stakeholders, regional sales leaders, marketing team members, etc.
• Partner closely with our sales and sales development teams to accelerate pipeline in our target accounts and increase conversions to drive net new revenue growth.
• Contribute to the creation of marketing efforts that are programmatic and scalable by documenting best practices and lessons learned.
• Any other tasks that may be assigned to help the company meet its goals.
• Travel required up to 30%.

What You’ll Bring

• A “builder” mentality and strong collaboration skills.
• 3+ years of field or partner marketing is required.
• 3-5 years of B2B marketing experience, prior B2B SaaS experience highly desired.
• A track record of driving B2B sales results through field marketing programs and initiatives.
• Demonstrated cross-functional marketing expertise and co-marketing experience.
• Exceptional written and verbal communication skills.
• Strong analytical skills matched with brand and relationship building experience.
• Successful project management and organizational skills with a proven ability to work across functional areas to implement strategies.
• Solid understanding of the finance and accounting or the fintech ecosystem a plus.
• Familiarity with HubSpot, Salesforce, Asana is preferred.
• BA/BS degree; prior accounting or fintech experience or former CPA a big plus.

Hybrid: Requires working in office 3 days per week. Remote option up to 5 days per week based on team and business needs.

The base pay range for this position is $94,000 - $126,000. Compensation is not limited to base salary. FloQast values our Total Rewards, and offers a competitive and elaborate Benefits Package including, but not limited to, Medical, Dental, Vision, Family Forming benefits, Life & Disability Insurance, and Unlimited Vacation.

FloQast, Inc is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We aim to recruit the right people for the jobs we have to offer, and to assess applications on the basis of relevant skills, education, and experience. We welcome people of different backgrounds, experiences, abilities, and perspectives. We are an equal opportunity employer and strive to provide a professional and welcoming workplace for all employees.