Remote Facebook Ads Strategist & Optimizer

Pavago; United States; Remote; USD 65,000 - 95,000; Full time

Job summary

Focusmediahouse is seeking a Facebook Ads Specialist to own campaigns from strategy and setup through ongoing optimization. You will manage audiences, budgets, testing, and reporting while collaborating with the marketing team to improve results, all within U.S. business hours remote.

You’ll design campaigns, monitor delivery, refine audiences, run structured A/B tests, and turn data into actionable recommendations. Strong experience with Meta Ads Manager and pixel tracking is required.

Qualifications

• Hands-on experience planning and running Facebook campaigns.

Responsibilities

• Design and build Facebook ad campaigns from the ground up.
• Set up, launch, and actively manage Facebook campaigns.
• Research, build, refine audience segments.
• Track metrics and analyze trends to drive decisions.
• Collaborate with the marketing team on creatives and copy.
• Manage daily and monthly ad spend; adjust bids.
• Run structured A/B tests and apply learnings.

Skills

Facebook ads

Meta Ads Manager

Budget management

A/B testing

Analytics

Communication

Campaign strategy

Tools

Facebook Pixel

Google Analytics

Job description

Focusmediahouse is seeking a Facebook Ads Specialist to own campaigns from strategy and setup through ongoing optimization. You will manage audiences, budgets, testing, and reporting while collaborating with the marketing team to improve results, all within U.S. business hours remote.

You’ll design campaigns, monitor delivery, refine audiences, run structured A/B tests, and turn data into actionable recommendations. Strong experience with Meta Ads Manager and pixel tracking is required.