Remote-Eligible Vertical Systems PMM Lead

Midland Industries

Kansas City (MO)

Hybrid

USD 120,000 - 180,000

Full time

14 days+

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Job summary

Midland Industries in Kansas City seeks a Product Marketing Manager to own the strategy, performance, and lifecycle for a vertical system of components. You will develop deep market expertise, align the portfolio to customer applications, and collaborate across teams to drive market leadership.

The role emphasizes cross-functional leadership, data-driven decision making, launching products, and ensuring regulatory alignment.

Qualifications

Bachelor's degree in engineering, business, marketing, or a related field.
10+ years of experience in engineering, product design, product marketing, manufacturing, or distribution, ideally with hands-on experience bringing a physical product to market.
Experience in Midland's fluid management markets or verticals, including industrial, plumbing, or waterworks, preferred.
Strong cross-functional leadership and collaboration skills.
Excellent presentation and communication abilities.

Responsibilities

Own and execute the strategic plan and product roadmap for the assigned vertical. Develop deep market/vertical expertise, understanding how the portfolio's components function together as a system to serve customer applications.
Collaborate with various business departments on roadmap alignment and product line introductions.
Lead full product lifecycle: VOC, competitive analysis, market alignment, NPI/NPD, launch, and sunsetting.
Coordinate launches with supporting sales-enablement materials (catalogs, brochures, competitive comparisons, linecards, product family introductions).
Monitor regulatory, compliance, and industry standards for the vertical.