Remote Director, Digital Marketing & Growth

Midwest Veterinary Supply, Inc.; Columbus (OH); Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Life & AD&D

Disability insurance

401(k) plan

Paid holidays

Paid Time Off

Job summary

Midwest Veterinary Supply, Inc. is seeking a Director of Digital Marketing to translate our marketing strategy into an integrated digital demand and customer engagement capability.

In partnership with the VP of Marketing, you will develop and execute digital plans to strengthen the digital customer experience, drive awareness, engagement, and lead generation, and contribute to business growth. The Director will oversee website, SEO/SEM, paid media, email, marketing automation, social media, and

Qualifications

• Bachelor’s degree required or equivalent professional experience.
• 7+ years of progressive digital marketing experience.
• Experience leading cross-functional teams and digital campaigns.

Responsibilities

• Translate marketing strategy into integrated digital plans across channels.
• Lead SEO/SEM, paid media, email, social, and analytics.
• Improve digital customer experience and journey mapping.
• Manage budgets, vendors and internal teams; collaborate with Sales and IT.
• Provide actionable insights to optimize campaigns and performance.

Skills

Digital marketing leadership

Strategy development

Analytics & metrics

Team leadership

B2B marketing

Education

Bachelor's degree in Marketing, Communications or related field

Tools

Google Analytics

Google Ads

CRM

Marketing automation (HubSpot)

Job description

Midwest Veterinary Supply, Inc. is seeking a Director of Digital Marketing to translate our marketing strategy into an integrated digital demand and customer engagement capability.

In partnership with the VP of Marketing, you will develop and execute digital plans to strengthen the digital customer experience, drive awareness, engagement, and lead generation, and contribute to business growth. The Director will oversee website, SEO/SEM, paid media, email, marketing automation, social media, and