Remote Digital Marketing & Content Strategist

highlineaftermarket; Lisle (IL); Hybrid; USD 55,000 - 85,000; Full time

Job summary

highlineaftermarket is seeking a Digital Marketing Specialist to drive brand growth across our digital ecosystem. You will lead social media strategy, content development, and influencer partnerships, leveraging copywriting, storytelling, and analytics to boost engagement and brand presence.

The role is remote with periodic on-site requirements and is hybrid in Lisle, IL, requiring collaboration with cross-functional teams to execute campaigns and report on performance metrics.

Qualifications

• 3+ years in digital marketing, social media, or brand marketing.
• Exceptional copywriting with adaptable voice across platforms.
• Strong understanding of major social platforms and audience trends.
• Experience managing both organic and paid social campaigns.
• Experience managing influencer relationships and timelines.
• Proficiency with analytics tools like Meta Insights, Sprout, GA.

Responsibilities

• Develop and execute monthly content calendars aligned with brand campaigns and product launches.
• Lead content strategy across organic and paid social platforms (Instagram, TikTok, Facebook, YouTube).
• Write on-brand copy for social media, websites, campaigns, and influencer briefs.
• Grow and engage digital communities through proactive community management.
• Plan, negotiate, and manage influencer partnerships and performance tracking.
• Collaborate with brand, sales, and creative teams to align messaging and campaigns.
• Monitor and report on digital KPIs with actionable insights and optimization.
• Stay current on digital trends to drive innovation and competitive advantage.

Skills

Copywriting

Social media strategy

Analytics

Campaign management

Content development

Video/photo production

Communication

Tools

Meta Insights

Sprout

Google Analytics

Job description

highlineaftermarket is seeking a Digital Marketing Specialist to drive brand growth across our digital ecosystem. You will lead social media strategy, content development, and influencer partnerships, leveraging copywriting, storytelling, and analytics to boost engagement and brand presence.

The role is remote with periodic on-site requirements and is hybrid in Lisle, IL, requiring collaboration with cross-functional teams to execute campaigns and report on performance metrics.