Remote Digital Marketing & Analytics Coordinator

JobScore, Inc.; Glastonbury (CT); Hybrid; USD 70,000 - 95,000; Full time

Job summary

Finalsite is seeking a Digital Marketing & Analytics Project Coordinator to manage client relationships and coordinate delivery of SEO, PPC, and Social Advertising services, while supporting analytics and optimization efforts.

You will serve as the primary contact for assigned DMS clients, collaborate with analytics and marketing teams, and help translate data into actionable client recommendations in a 100% remote US role.

Qualifications

• 3–5 years of professional experience in digital marketing, client services, account management, project coordination, analytics, or a related field.
• Experience managing multiple client relationships, projects, or accounts simultaneously.
• Working knowledge of digital marketing disciplines including SEO, paid search, and social advertising.
• Working knowledge of GA4, with an interest in digital analytics and website optimization.
• Familiarity with Google Ads, Meta advertising platforms, and other common digital marketing tools.
• Familiarity with heatmapping or user behavior platforms is preferred.
• Ability to understand marketing and website performance data and communicate findings and recommendations to clients.
• Strong project management, organization, prioritization, and follow-through skills.
• Strong written and verbal communication skills for client conversations.
• Strong analytical and problem-solving skills with curiosity to investigate data and trends.
• Demonstrated ability to collaborate across internal teams and external partners.
• Comfortable adopting AI, automation, and emerging technologies to improve workflows.

Responsibilities

• Digital Marketing Client & Project Management: Manage a portfolio of Digital Marketing Services clients across SEO, PPC, and Social Advertising.
• Serve as the primary point of contact for assigned clients, managing the day-to-day client experience and successful delivery of services.
• Coordinate project timelines, deliverables, responsibilities, and next steps across clients, internal teams, and external partners.
• Lead client meetings, establish objectives, document next steps, and ensure follow-through.
• Maintain awareness of client goals and enrollment cycles to align services with client needs.
• Proactively identify risks or delivery challenges and escalate appropriately.
• Build strong client relationships for long-term satisfaction and retention.
• Digital Marketing & Performance: Maintain knowledge of SEO, PPC, Social Advertising; understand campaign goals and reporting.
• Review campaign performance and collaborate with specialists and vendors for optimization.
• Translate data into clear next steps for clients.
• Stay informed about trends in digital marketing and education marketing.
• Identify opportunities to offer additional Finalsite services to clients.
• Leverage AI to improve workflows and service delivery.
• Analytics & Optimization: Support delivery of Insights and Optimization services; assist with onboarding, data prep, and reporting.
• Utilize GA4, heatmapping, and user behavior data to identify trends.
• Prepare data, dashboards, and materials for consultations and optimization recommendations.
• Support ongoing client programming and trainings.
• Assist with audits and data-quality reviews; escalate complex questions.
• Maintain documentation and best practices for scalable analytics services.

Skills

Digital marketing

Account management

GA4

SEO

PPC advertising

Data analysis

Project management

Client communication

AI and automation

Tools

GA4

Google Ads

Meta ads

Heatmapping tools

Job description

Finalsite is seeking a Digital Marketing & Analytics Project Coordinator to manage client relationships and coordinate delivery of SEO, PPC, and Social Advertising services, while supporting analytics and optimization efforts.

You will serve as the primary contact for assigned DMS clients, collaborate with analytics and marketing teams, and help translate data into actionable client recommendations in a 100% remote US role.