Remote Digital Engagement Manager

mentalhealthcenterofdenver; Denver (CO); On-site; USD 74,000 - 113,000; Full time

Job summary

WellPower seeks a Digital Engagement Manager to lead its digital presence and engagement ecosystem. You will oversee day‑to‑day digital platforms and a small team, ensuring high‑quality communications aligned with organizational goals.

You will drive digital strategy, analytics, and cross‑platform performance, collaborating with IT, Communications, and operations. Remote work is possible with on‑site days in the Denver area.

Qualifications

• Bachelor's degree in communications, marketing, digital media, or related field.
• 3-5 years of experience managing digital communication programs, including at least 2 years in a leadership role.
• Proficiency in GA4/Google Analytics, Sprout Social, Google Tag Manager, Google Ads, CRM platforms, and analytics/reporting tools.
• Familiarity with contemporary web design best practices and drag‑and‑drop editors.

Responsibilities

• Develop and lead WellPower’s digital and social media engagement strategy across platforms to grow visibility, brand alignment, and audience engagement.
• Evaluate and implement emerging digital tools, technologies, and trends to continuously improve reach and engagement.
• Supervise and provide leadership to two multimedia communication strategists responsible for managing the company's social media platforms and corporate website, ensuring consistent brand messaging, content quality, and timely updates.
• Lead digital analytics strategy, including oversight of Google Analytics, Google Tag Manager, Google Ads, Sprout Social, and platform‑native analytics.
• Provide advanced data interpretation, insights, dashboards, and trend reports for leadership, recommending actionable improvements and optimizations.
• Oversee the execution of social media and email marketing campaigns, including segmentation, testing, audience targeting, and performance analysis.
• Monitor KPIs across web, social media, CRM, and email to evaluate campaign performance and refine strategy.
• Provide leadership in maintaining and improving the organization’s Microsoft SharePoint environment, ensuring strong content organization, governance, and compliance.
• Collaborate with IT, Communications, and operations teams to support intranet development and user experience.
• Manage vendor relationships related to digital tools, software, and creative support.
• Oversee adherence to brand standards across digital channels.
• Perform other duties as assigned.

Skills

Digital strategy

Leadership

Cross-channel communications

Content planning

Stakeholder management

Education

Bachelor's degree in communications, marketing, digital media, or related field

Tools

GA4

Sprout Social

Google Tag Manager

Google Ads

CRM platforms

Job description

WellPower seeks a Digital Engagement Manager to lead its digital presence and engagement ecosystem. You will oversee day‑to‑day digital platforms and a small team, ensuring high‑quality communications aligned with organizational goals.

You will drive digital strategy, analytics, and cross‑platform performance, collaborating with IT, Communications, and operations. Remote work is possible with on‑site days in the Denver area.