Remote Digital Engagement Lead — Growth & Analytics

Mental Health Center of Denver; Denver (CO); Hybrid; USD 74,000 - 113,000; Full time

Job summary

WellPower in the Denver area is seeking a Digital Engagement Manager to lead the strategy, execution, and optimization of its digital presence and engagement ecosystem. You will oversee daily operations of digital platforms and manage a small team and cross-functional contributors to ensure consistent, high-quality communications aligned with organizational goals.

The role requires a bachelor's degree in communications, marketing, digital media, and 3–5 years of digital program experience with

Qualifications

• Bachelor's degree in communications, marketing, digital media, or related field.
• 3–5 years of experience managing digital communication programs, including at least 2 years in a leadership role.
• Proficiency in GA4/Google Analytics, Sprout Social, Google Tag Manager, Google Ads, CRM platforms, and analytics tools.
• Experience developing digital strategy and analyzing cross-platform performance.

Responsibilities

• Develop and lead WellPower's digital and social media engagement strategy across platforms to grow visibility, brand alignment, and audience engagement.
• Evaluate and implement emerging digital tools, technologies, and trends to continuously improve reach and engagement.
• Supervise and provide leadership to two multimedia communication strategists responsible for managing the company's social media platforms and corporate website, ensuring consistent brand messaging, content quality, and timely updates.
• Lead digital analytics strategy, including oversight of Google Analytics, Google Tag Manager, Google Ads, Sprout Social, and platform-native analytics.
• Provide advanced data interpretation, insights, dashboards, and trend reports for leadership, recommending actionable improvements and optimizations.

Skills

Leadership experience

Digital analytics

Cross-platform analysis

Education

Bachelor's degree (communications/marketing/digital media)

Tools

GA4/Google Analytics

Sprout Social

Google Tag Manager

Google Ads

CRM platforms

Analytics tools

Job description

WellPower in the Denver area is seeking a Digital Engagement Manager to lead the strategy, execution, and optimization of its digital presence and engagement ecosystem. You will oversee daily operations of digital platforms and manage a small team and cross-functional contributors to ensure consistent, high-quality communications aligned with organizational goals.

The role requires a bachelor's degree in communications, marketing, digital media, and 3–5 years of digital program experience with