Remote Digital Advertising Analyst & Optimizer

Fullpath; Teaneck Township (NJ); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k with match

Flexible remote work

Generous PTO & holidays

Job summary

Fullpath is seeking a highly skilled Digital Advertising Analyst to support CSMs with executing campaigns across Google Ads, Facebook Manager, and our proprietary platform. You will advise mid-market customers, handle budget updates, and deliver actionable optimization recommendations from off-platform analytics.

The role is remote and reports to the Director of Advertising Operations. Requires 3+ years in ad tech, a marketing degree, and Google Ad certification.

Qualifications

• 3+ years in automotive, SaaS, and advertising space.
• 2+ years experience with ad tech platforms.
• Strong written and speaking communication; comfortable presenting remotely.
• Bachelor's degree in marketing or equivalent work experience.
• Google Ad certification required.
• Authorized to work in the United States without sponsorship.

Responsibilities

• Partner with retail customers to optimize and pace paid campaigns.
• Onboard new customers with a digital advertising strategy.
• Collaborate with Retail CSMs to provide insights and edit campaigns.
• Implement budget recommendations and provide performance feedback.
• Train CSMs and clients on dashboard capabilities.
• Work with Product to relay client feedback and requests.
• Monitor campaigns and optimize to maximize conversions and ROI.
• Understand client goals and performance expectations for Digital Advertising.
• Act as trusted advisor on optimization and bidding techniques.
• Troubleshoot DigAd issues promptly.
• Derive insights from campaign data using analytics tools.
• Identify trends and opportunities for optimization across accounts.

Job description

Fullpath is seeking a highly skilled Digital Advertising Analyst to support CSMs with executing campaigns across Google Ads, Facebook Manager, and our proprietary platform. You will advise mid-market customers, handle budget updates, and deliver actionable optimization recommendations from off-platform analytics.

The role is remote and reports to the Director of Advertising Operations. Requires 3+ years in ad tech, a marketing degree, and Google Ad certification.