Remote Digital Advertising Lead: Paid Search & Social

UpSwell LLC; Marietta (GA); Remote; USD 90,000 - 130,000; Full time

Job summary

UpSwell is seeking a Digital Advertising Manager to own the execution behind our paid search and paid social campaigns. You’ll turn strategy into high-performing, on-time, on-budget launches and lead our offshore build team.

This role is contract-to-hire, reporting to the Director of Performance Marketing. You’ll work in a hybrid environment with a path to a permanent position and the chance to impact campaigns across platforms while collaborating closely with clients.

Qualifications

• 3–5 years of hands-on experience managing paid search and paid social campaigns.
• In-depth in-platform knowledge across major ad platforms, including tracking, conversions, and budget management.
• Experience leading or coordinating a team, including offshore or remote builders.
• Confident speaking with clients and translating technical issues into plain language.
• Process-minded with QA checklists and clean account structure.
• Availability for daily overlap with our offshore team's working hours.

Responsibilities

• Audit every paid search and paid social account, fix tracking gaps, and set performance baselines.
• Own campaign launches, pauses, and restarts so every start and stop happens on time.
• Keep budgets on pace with a consistent pacing cadence and clear visibility into spend.
• Run ad-policy and compliance checks across all live campaigns.
• Lead our offshore campaign build team day to day — workflows, QA checklists, naming conventions, and account structure.
• Join client calls as the go-to technical expert and resolve issues quickly.
• Deliver monthly performance insights, stronger reporting, and strategic recommendations in-platform.
• Train and upskill our Digital Success Managers so quality never depends on one person.
• Help launch new products and scale our execution capacity within an omni-channel, organic-first approach.

Skills

Paid search

Paid social

Platform know-how

Team leadership

Client communication

QA process

Offshore collaboration

Job description

UpSwell is seeking a Digital Advertising Manager to own the execution behind our paid search and paid social campaigns. You’ll turn strategy into high-performing, on-time, on-budget launches and lead our offshore build team.

This role is contract-to-hire, reporting to the Director of Performance Marketing. You’ll work in a hybrid environment with a path to a permanent position and the chance to impact campaigns across platforms while collaborating closely with clients.