Remote Creative Strategist – Performance Marketing

Hire Latam LLC; United States; Remote; USD 17,000 - 28,000; Full time

Job summary

HireLatam is partnering with a US-based client to recruit a Remote Creative Strategist for performance marketing. You will lead creative direction across Meta and Google ads, influencer collaborations, and production pipelines, writing briefs for designers and video editors, and ensuring high-converting assets.

This full-time, work-from-home role requires 3+ years in ecommerce advertising, fluent English, and the ability to maintain 4 hours daily overlap with Australian business hours.

Qualifications

• Creative Strategy Experience: 3+ years of dedicated experience in performance marketing creative strategy, ad concept development, or creative direction within e-commerce or digital advertising.
• Directing Production Teams: Proven track record writing production-ready briefs and directing graphic designers and video editors to produce static and video ads (hands-on editing or design skills are not required).
• Video Performance Literacy: In-depth understanding of short-form video mechanics—specifically opening hooks, visual pacing, viewer retention tactics, and direct-response conversion triggers.
• Ad Platform Familiarity: Practical experience conceptualizing ads specifically for Meta Ads (Instagram/Facebook), Google Ads (Performance Max/YouTube), and influencer/YouTube sponsorship integrations.
• Data-Informed Creative Iteration: Ability to analyze ad performance metrics alongside paid media buyers to iterate on top-performing creative angles.
• Fluent English Communication: Excellent written and spoken English skills to write clear creative briefs, articulate revision notes, and collaborate seamlessly with marketing leads.
• Schedule & Time Zone Alignment: Full availability for a dedicated full-time role with at least 4 hours of daily schedule overlap during Australian business hours (GMT+10).
• Remote Workspace Infrastructure: High-performance computer setup, HD webcam, headset, and a reliable high-speed internet connection in a quiet workspace.

Responsibilities

• Owns overarching creative direction across Meta Ads, Google Ads, influencer integrations, and digital marketing channels.
• Proactively identifies creative opportunities around trending video game releases, new product offerings, seasonal promotions, and ad performance data.
• Conceptualizes high-converting ad angles, visual hooks, script outlines, messaging frameworks, and calls to action tailored for gaming audiences.
• Conducts continuous competitor research and digital ad trend analyses to inform new creative concepts.
• Develops detailed, actionable briefs for in-house graphic designers and video editors covering static images, motion graphics, GIFs, and promotional video clips.
• Directs video asset production with a focus on initial hook retention, visual pacing, sequence flow, core value proposition messaging, and conversion triggers.
• Reviews creative deliverables, providing specific, constructive revision feedback to ensure assets align with brand guidelines and performance goals.
• Establishes efficient production workflows, managing asset pipelines and creative timelines to ensure punctual delivery.
• Collaborates with paid media and influencer marketing teams to iterate on winning ad concepts and refresh fatigue-prone creative assets.

Skills

Creative strategy

Directing production

Video performance

Ad platform familiarity

Data-informed iteration

Fluent English

Schedule overlap

Remote workspace

Tools

Asana

ClickUp

Trello

Job description

HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next independent contracting opportunity.

Job Title: Remote Creative Strategist – Performance Marketing (100% Work From Home)

Location:Remote from Latin America

Position Type:Full-time

Salary:$1,500 – $2,500 USD/month base salary (commensurate with experience)

Schedule: Monday – Friday, requiring approximately 4 hours of daily overlap with Australian Eastern Time / GMT+10 business hours

Job Overview

Our Client is a rapidly growing global e-commerce enterprise specializing in video gaming products, digital services, and gaming accessories distributed worldwide. Operating with a high-velocity, performance-driven marketing strategy, our client leverages paid social, search advertising, and strategic influencer partnerships to engage global gaming audiences. Built on a culture of creative innovation, commercial agility, and direct ownership, our client provides a stable, long-term environment where creative strategy directly drives customer acquisition and global brand growth.

The Role

Our Client is seeking an experienced, commercially minded Remote Creative Strategist to lead creative direction and production pipelines across Google Ads, Meta Ads, and influencer marketing channels. Reporting to marketing leadership, this professional will take full ownership of creative concept development—identifying campaign opportunities tied to new game releases, writing actionable briefs for designers and video editors, managing revisions, and ensuring a continuous pipeline of high-converting static, motion, and video assets.

Key Responsibilities

Creative Direction & Campaign Strategy

• Owns overarching creative direction across Meta Ads, Google Ads, influencer integrations, and digital marketing channels.

• Proactively identifies creative opportunities around trending video game releases, new product offerings, seasonal promotions, and ad performance data.

• Conceptualizes high-converting ad angles, visual hooks, script outlines, messaging frameworks, and calls to action tailored for gaming audiences.

• Conducts continuous competitor research and digital ad trend analyses to inform new creative concepts.

Production Management & Brief Execution

• Develops detailed, actionable briefs for in-house graphic designers and video editors covering static images, motion graphics, GIFs, and promotional video clips.

• Directs video asset production with a focus on initial hook retention, visual pacing, sequence flow, core value proposition messaging, and conversion triggers.

• Reviews creative deliverables, providing specific, constructive revision feedback to ensure assets align with brand guidelines and performance goals.

• Establishes efficient production workflows, managing asset pipelines and creative timelines to ensure punctual delivery.

• Collaborates with paid media and influencer marketing teams to iterate on winning ad concepts and refresh fatigue-prone creative assets.

Qualifications, Skills and Key Competencies

Required Qualifications

• Creative Strategy Experience: 3+ years of dedicated experience in performance marketing creative strategy, ad concept development, or creative direction within e-commerce or digital advertising.

• Directing Production Teams: Proven track record writing production-ready briefs and directing graphic designers and video editors to produce static and video ads (hands-on editing or design skills are not required).

• Video Performance Literacy: In-depth understanding of short-form video mechanics—specifically opening hooks, visual pacing, viewer retention tactics, and direct-response conversion triggers.

• Ad Platform Familiarity: Practical experience conceptualizing ads specifically for Meta Ads (Instagram/Facebook), Google Ads (Performance Max/YouTube), and influencer/YouTube sponsorship integrations.

• Data-Informed Creative Iteration: Ability to analyze ad performance metrics alongside paid media buyers to iterate on top-performing creative angles.

• Fluent English Communication: Excellent written and spoken English skills to write clear creative briefs, articulate revision notes, and collaborate seamlessly with marketing leads.

• Schedule & Time Zone Alignment: Full availability for a dedicated full-time role with at least 4 hours of daily schedule overlap during Australian business hours (GMT+10).

• Remote Workspace Infrastructure: High-performance computer setup, HD webcam, headset, and a reliable high-speed internet connection in a quiet workspace.

Preferred Qualifications

• Deep personal passion or professional background in gaming, e-sports, digital gaming services, or tech products.

• Hands‑on experience working directly with e-commerce brands or influencer integration clips (e.g., sponsored YouTube segments, TikTok/Reels integrations).

• Familiarity with project management platforms (Asana, ClickUp, Trello) and asset management libraries.