Senior Creative Strategist

Huzzle; United States; Remote; USD 60,000 - 80,000; Full time

Benefits offered by this job

Fully Remote

Peer Community

Ongoing Support

Tailored Compensation

Job summary

A dynamic marketing firm is seeking a Creative Strategist for a remote sales and marketing role focused on optimizing a data-driven creative system for social media advertising. The ideal candidate will have significant experience improving paid social performance, utilizing analytical skills, and writing detailed briefs for creative production. This role requires strong communication skills and a deep understanding of consumer psychology, enabling effective collaboration with media buyers and production teams.

Qualifications

• Proven experience improving paid social performance through creative strategy.
• Strong analytical ability with hands-on experience using Meta Ads Manager metrics.
• Experience building structured creative testing frameworks.

Responsibilities

• Analyse performance across multiple accounts using relevant metrics.
• Diagnose creatives' success based on data.
• Develop scalable systems to improve consistency.

Skills

Paid social performance improvement

Analytical skills

Creative testing frameworks

Communication skills

Consumer psychology understanding

Data explanation

Tools

Meta Ads Manager

Google Sheets

Notion

AI tools

Job description

About Huzzle

At Huzzle, we connect exceptional talent with leading companies across the UK, US, Canada, Europe, and Australia. Our clients range from high-growth startups to established digital brands across SaaS, eCommerce, MarTech, FinTech, and online services. Unlike traditional outsourcing agencies, we place you directly with a client where you are hired in-house as a valued team member.

Role Type: Full-time

Engagement: Independent Contractor

Job Summary

We’re hiring a Creative Strategist (remote sales & marketing role) to build and optimize a data-driven creative system that improves paid social performance across multiple home improvement accounts.

This is a high-impact, performance-led role sitting between performance data and creative production. You will not manage ads or edit videos—instead, you will diagnose performance, design structured creative tests, and develop scalable frameworks that consistently improve CPL and account stability.

This role is ideal for someone experienced in remote paid social jobs, Meta ads creative strategy, and performance marketing systems.

Key Responsibilities

• Analyse performance across multiple accounts using metrics such as CTR, hook rate, thumb stop rate, watch time, frequency, and CPL trends
• Diagnose why creatives succeed or fail based on data—not opinion
• Design and execute structured creative testing frameworks (hooks, angles, CTAs, formats)
• Identify emotional drivers (esteem, safety, status, transformation) behind high-performing ads
• Write detailed, production-ready creative briefs for video teams
• Develop scalable systems to shorten fatigue cycles and improve consistency
• Continuously iterate creatives based on performance insights and testing results
• Extract and document winning patterns across multiple accounts and industries
• Collaborate with media buyers and production teams to align strategy with execution
• Build and maintain a repeatable, data-backed creative engine

Must-Have Skills & Experience

• Proven experience improving paid social performance through creative strategy
• Strong analytical ability with hands-on experience using Meta Ads Manager metrics
• Experience building structured creative testing frameworks
• Ability to clearly explain why an ad works or fails using data
• Experience writing detailed creative briefs for video production teams
• Strong understanding of consumer psychology and buying triggers
• Ability to identify patterns across multiple accounts, not just single brands
• Clear, structured communication skills
• High ownership mindset and accountability for performance outcomes
• Tools: Meta Ads Manager, Google Sheets, Notion, AI tools (ChatGPT, Claude)
• Internal creative testing frameworks

Nice-to-Have

• Experience in performance marketing agencies (especially home improvement or local services)
• Familiarity with market sophistication & awareness levels
• Experience working in high-volume creative environments
• Knowledge of first-party data and creative-led targeting strategies
• Experience using tools such as Notion, Google Sheets, ChatGPT, Claude
• Ability to develop unique mechanisms and differentiated messaging angles

Benefits

• Fully Remote: Work from anywhere with international teams
• Peer Community: Connect with high-performing professionals in our network
• Ongoing Support: Receive guidance from Huzzle before and after placement
• Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals