Remote Copywriting Manager: Lead Brand Messaging

Humana Inc

Northern (KY)

Hybrid

USD 104,000 - 143,000

Full time

3 days ago

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Job summary

Humana, Inc. is seeking a Manager, Copywriting to lead a team of writers responsible for audience-centered communications across campaigns and channels. This role partners with design, strategy, and compliance to ensure on-brand messaging for members, patients, caregivers, and communities.

Reporting to the Creative Director, you will review concepts, coach writers, translate briefs into compelling copy, and drive editorial quality while exploring GenAI and technology to scale content development.

Qualifications

Bachelor's degree or higher in English, Marketing, Communications, Journalism, Advertising, or related field, or equivalent professional experience.
6+ years of professional copywriting, content development, advertising, marketing communications, or related creative experience.
2+ years of people leadership, supervisory, team lead, or workstream leadership experience, including coaching writers and providing direct creative feedback.

Responsibilities

Lead, coach, and develop a team of copywriters with clear feedback and guidance.
Review and approve copy concepts, headlines, messaging, and content for brand voice and compliance.
Translate briefs and objectives into compelling copy direction across digital, print, email, social, and campaigns.