Remote Content Strategy Lead - Legal Thought Leadership

Benesch Friedlander Coplan & Aronoff; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible benefits program

401(k) plan

Job summary

Hinshaw & Culbertson LLP is seeking a Content Manager within the Marketing & Business Development department to lead content development and editorial strategy across initiatives. You will shape high-quality, client-focused content that strengthens the firm’s brand and supports revenue-generating campaigns.

Responsibilities include managing thought leadership, alerts, blogs, attorney bios, and practice descriptions, while ensuring consistency with the firm’s voice, style, and standards.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 6+ years of experience in legal, professional services, or B2B content marketing.
• Demonstrated experience developing and executing content strategies in a complex, multi-stakeholder environment.
• Exceptional writing, editing, and storytelling skills, with ability to translate technical subject matter into clear messaging.
• Experience managing editorial calendars and coordinating content across campaigns and channels.
• Strong understanding of brand voice, style guides, and content governance.
• Knowledge of SEO and GEO best practices and digital content optimization.
• Proven ability to manage multiple priorities and deadlines in a fast-paced environment.

Responsibilities

• Lead the development and execution of a firm-wide content strategy aligned with business development priorities and industry initiatives.
• Oversee creation, editing, and maintenance of core content assets including website copy, client alerts, thought leadership, and firm messaging.
• Ensure content reflects a client-centric voice and adheres to brand and style guidelines.
• Identify opportunities to repurpose content across digital platforms to maximize reach.
• Oversee production and management of audio/video content, including scripts, recording, editing, distribution, and promotion.
• Own and manage the firm’s editorial calendar and align with campaigns and events.
• Partner with BD and campaign leads to develop integrated content plans for multi-channel initiatives.
• Translate complex legal services into clear, benefit-driven messaging for clients.

Skills

Content strategy

Editing

Storytelling

SEO

Brand voice

Editorial calendars

Team leadership

Stakeholder management

Education

Bachelor's degree in marketing/communications

Tools

CMS

SEO tools

Job description

Hinshaw & Culbertson LLP is seeking a Content Manager within the Marketing & Business Development department to lead content development and editorial strategy across initiatives. You will shape high-quality, client-focused content that strengthens the firm’s brand and supports revenue-generating campaigns.

Responsibilities include managing thought leadership, alerts, blogs, attorney bios, and practice descriptions, while ensuring consistency with the firm’s voice, style, and standards.