Remote Content Marketing Manager — AI‑Driven Growth

Allstate; Seattle (WA); Remote; USD 34,440 - 68,880; Part time

Job summary

SMILE is seeking a Content Marketer to develop compelling, strategic content across the member journey. The role leverages AI tools to optimise content performance, drive sales growth and improve member retention.

This is a remote, part‑time position requiring strong English communication and a track record in content marketing. The ideal candidate will analyse content impact, adjust strategies, and collaborate with a globally distributed team to deliver high‑quality content across multiple

Qualifications

• Extensive experience and proven results in content marketing.
• Analytical, strategic and creative mindset adaptable to varying role demands.
• Fluency in spoken and written English.
• Highest integrity.
• Part‑time availability for 20 hrs/wk with at least 4 hours overlap during GMT+10 hours.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with company objectives and member personas across the funnel.
• Utilise AI‑driven insights to identify content opportunities and optimise performance.
• Produce high‑quality, engaging content across platforms (website, social media, email, etc.).
• Refresh existing content to maximise SEO impact.
• Tailor content to each stage of the member journey, from awareness to conversion and re‑join.
• Implement personalised content strategies using AI tools to boost engagement.
• Monitor campaign performance, analyse results, and iterate based on data‑driven insights.
• Leverage AI‑powered analytics to refine content delivery and distribution.

Skills

Content marketing

Analytics

Strategic thinking

Creative thinking

English fluency

Job description

SMILE is seeking a Content Marketer to develop compelling, strategic content across the member journey. The role leverages AI tools to optimise content performance, drive sales growth and improve member retention.

This is a remote, part‑time position requiring strong English communication and a track record in content marketing. The ideal candidate will analyse content impact, adjust strategies, and collaborate with a globally distributed team to deliver high‑quality content across multiple